As the structure of global economy changes and China's economy enters a new normal, it is difficult for manufacturing companies to entirely rely on traditional production-oriented manufacturing mode to remain competitive. It is found in practice that extension of the service link from main industry to industrial chain can bring new competitive advantage to the manufacturing enterprise, therefore, service-oriented manufacturing comes into being. According to the evaluation theory of enterprise competitiveness, this paper takes 33 typical service manufacturing enterprises in A-share as samples for empirical analysis. The results show that the impact of service elements on enterprise competitiveness is very important in the current stage and that the key direction for future development of service-oriented manufacturing is to improve the comprehensive service capability of enterprise in terms of broadening types of service projects and cultivating systematic service capability. At the same time, improving and excavating the potential of traditional competitive element indicators is another way to enhance the competitiveness of service-oriented manufacturing enterprises.

manufacturing  /  service manufacturing  /  enterprise competitiveness