This paper studies the characteristics and the preferences of the risk communication during the development of COVID-19 epidemic, and to provide a scientific basis for developing risk control strategies for public health emergencies. Based on the theory of the social ampification, descriptive statistics are made on the contents of 458 WeChat friends from January 20 to February 10, 2020, and the correlation analysis is made concerning the gender, the age, the attitude tendency, the epidemic concern extent and the information source. The policy recommendations are made based on the analysis results to rationally guide the spread of risk communication of COVID-19.

COVID-19 epidemic  /  characteristics of risk communication  /  Wechat arcle of frierds