From the point of platform equipment and the way of content experience, VR is a kind of brand-new information media of audiovisual interactions. VR production technology and equipment experience have rapidly become popular in recent years, but if developers want their VR content products to get more success on the market, they need to improve their understandings of VR media properties and adopt an effective design method for the content. On the basis of an analysis of three aspects:VR experience behavior characteristics, VR experience of user requirements, and VR application scenarios, the article combs out the relationship between VR panoramic interaction characteristics and content innovation, and emphasizes the guiding role of design thinking in VR content creation.

virtual reality  /  medium  /  experience design