With adequate food storage, the world is at peace, and achieving well-being for the rural population requires the concerted action of multiple policies. Drawing on a sample of 1562 counties from 2005 to 2019, three scenarios was exqmined to assess the potential for synergy between rural e-commerce and rural tourism development policies in enhancing rural household well-being. The findings indicate that both individual policies have the potential to contribute to rural household well-being, and their combined implementation can lead to a greater impact. This conclusion is supported by the use of PSM-DID as a robustness check, confirming the presence of policy synergy. Furthermore, upon conducting heterogeneity analysis and exploring the underlying mechanisms, it is observed that the policy synergy effect is particularly evident in western regions. Specifically, compared to standalone policies, the synergy between rural e-commerce and rural tourism policies is more effective in promoting rural entrepreneurship and non-agricultural employment, thereby enhancing rural household well-being. It offers insights into the policy implications of rural e-commerce and rural tourism development from a synergy perspective, providing valuable lessons for multi-sectoral policymaking aimed at enhancing rural well-being and fostering rural revitalization.

"Lucid waters and lush mountains are invaluable assets." Green consumption and sustainable development has become an important issue for economic and social development, how consumers practice green consumption and how to form green consumption willingness for green products is the key area direction of green consumption research. Therefore, a model on the response mechanism of green consumption intention was established based on the stereotype content model and the interactive effect of brand personification (competence personification vs. warm personification) and green product types. The main findings are as follows. Brand personification interacts with product types to influence consumers' green consumption intention. For practical products, compared to warm personification, competence personification is more likely to stimulate consumers' green consumption intention. For hedonic products, compared to competence personification, warm personification can more stimulate consumers' green consumption intention. Green perceived quality and green perceived value mediate the interactive effect of brand personification and product types on green consumption intention. Consumption motivation monitors the interaction between brand personification and product types on green consumption intention. Based on the above results, it enriches the related research on brand personification, providing practical reference value for the selection of enterprise brand personification, the promotion of green products, and consumers' green consumption.

Under the "dual-carbon" goal, carbon emission reduction at the enterprise level is crucial to the green and low-carbon transformation of Chinese. However, there is a tendency for enterprises to "greenwashing" their carbon emission information in order to meet regulatory requirements and improve their business performance, i. e. disclose information in a false and inaccurate manner At present, the relevant research in this area is on the rise, but lacking systematic sorting, and has not yet formed a complete understanding of the enterprise "greenwashing". Thus, 263 articles in English and 142 articles in Chinese published from 2003 to 2023 were firstly screened and sorted out to scientifically visualize the development context and the research themes of corporate "greenwashing". Secondly, the conceptual connotation, manifestations and identification and measurement techniques of enterprise "greenwashing" from different research perspectives are systematically organized, its causes and consequences are analyzed, and its governance countermeasures are condensed. Thirdly, a review of existing research on enterprise "greenwashing" is provided, identifying its research prospects and shortcomings. Finally, the enterprise "greenwashing" is placed in the complex economic and social system, and six major issues worth exploring and breaking through in the future research are put forward, namely, constructing a multidimensional theoretical synergistic and integrated analytical framework of enterprise "greenwashing" behavior based on the complex economic and social system. Strengthening the knowledge and interpretation of the concept of enterprise "greenwashing", deepening research on the complex influencing factors and their interaction of enterprise "greenwashing". Expanding research on the complex mechanisms and effects of enterprise “greenwashing". Extending the existing research methodology based on the complex configuration perspective. Developing research on enterprise "greenwashing" in the Chinese context. The research clarifies the development context and future direction of corporate "greenwashing", and provides thoughts for subsequent research on complex systems of enterprise "greenwashing" based on the Chinese context.

In the context of globalization, stakeholders play an increasingly crucial role in the operation and development of enterprises, which in turn has a significant impact on leader's cognition and leadership style. Previous studies have focused on the impact of stakeholder orientation on corporate performance, while individual-level research is relatively scarce. Based on social learning theory, a matched sample of 63 executives and their 225 direct subordinates were used to explore how the stakeholder orientation of top-level managers affected the positive behavior of subordinates. The results indicate that the stakeholder orientation of superiors can stimulate the prosocial motivation of subordinate managers, thereby promoting their responsible leadership behavior and responsible innovation. And perceived authenticity regulates the relationship between stakeholder orientation and subordinate prosocial motivation, as well as the indirect impact of stakeholder orientation on subordinates' responsible leadership behavior and responsible innovation through subordinates' prosocial motivation.

The construction of green innovation ecosystem is one of the most effective ways to deal with global ecological problems. Accurately grasping the symbiotic evolution law and cultivation mechanism of green innovation ecosystem is of great significance to improve the level of green innovation and sustainable economic and social development. Therefore, the symbiotic evolution model, process, stability and operation mechanism of green innovation ecosystem are studied based on ecosystem theory, symbiosis theory and evolutionary game theory. The aim is to provide theoretical support and decision-making reference for enterprises and related departments to formulate strategies and policies to promote the development of green innovation. The results show that the symbiotic evolution model and stability of the two populations in the green innovation ecosystem are affected by the symbiotic coefficient of the interaction between the two populations and the upper limit of their respective population size. When the symbiosis evolution of green innovation ecosystem reaches equilibrium, different symbiosis models will be formed, among which the reciprocal symbiosis model is the most ideal state of system symbiosis evolution. The symbiotic development of green innovation ecosystem is based on trust mechanism, and realizes symbiotic cycle under the action of sharing mechanism, competition and cooperation mechanism, partner selection mechanism and value distribution mechanism.

The after-sales service in live streaming commerce continuously affects consumers' shopping experience, posing an obstacle to the healthy growth of the web celebrities economy. The relationship among web celebrities, live streaming platforms, and behaviors of consumers was analyzed, and a tripartite evolutionary game model was constructed. Meanwhile, the evolutionary game process and laws of different subjects' behavior under the change of parameters of gain, loss, and coefficient categories were simulated and analyzed. In the process of building the model, the "multiple" attributes of the live streaming platforms, web celebrities, and consumers were taken into account and the emotional benefits of consumers in the process of live streaming consumption were extended. It is found that web celebrity is more sensitive to revenue in the state of efficient after-sales and less sensitive to excess revenue from consumers' impulsive consumption. Consumers' emotional attachment to web celebrities and their willingness to consume show a tendency to change in the same direction, and web celebrity's after-sales attitude changes in tandem with the regulatory intensity of the platform. In the case of web celebrity's efficient after-sales, consumers' willingness to consume does not decline significantly even if they have lower functional gains and higher return rates.

Three-stage Stackelberg game models and one centralized decision model was established to considered the cap-and-trade regulation and government green subsidy policies in a three-level low-carbon supply chain, which composed of the government, one manufacturer and one retailer. The influences of the consumer's green preference, carbon trading price, carbon reduction cost coefficient on the optimal decisions and social welfare associated with different game models are analyzed. In addition, the proposed game models are coordinated by using two-part tariff contract and low-price promotion strategy respectively. Numerical examples are conducted to verify the derived conclusions. The results indicate that strong consumer green preference is beneficial for improving product greenness, channel members' profits, and the whole supply chain's social welfare. The greenness of the product and social welfare are highest under the centralized decision model. The optimal green investment subsidy rate of the government decreases with consumer green preference and increases with carbon emission reduction. When the parameter values satisfy the certain conditions, the perfect coordination of the low-carbon supply chain can be achieved be means of two-part tariff contract and low-price promotion strategy.

Overseas R&D was recognized as an effective path for developing countries to achieve technological catch-up. Extant literature has confirmed the feedback role of overseas R&D in enhancing innovation performance based on the antecedents of economic and trade liberalization. However, against the backdrop of increasing global trade protectionism, the free flow of resources has become more difficult, and it remains uncertain whether overseas R&D can play its intended role. To this end, based on data from Chinese high-tech listed companies, how trade friction affects the overseas R&D performance of Chinese enterprises in the specific context of China-US trade friction was explored. It is found that instead of eroding the overseas R&D performance of Chinese firms, trade friction between China and the US has a push effect, which drives Chinese firms to improve investment efficiency and accumulate international investment experience, and then enhances the feedback role of overseas R&D. By distinguishing the destination of overseas R&D, the feedback role found to be more pronounced in samples from non-US countries. In contrast, R&D in the US is more directly impacted by trade friction, which dilutes the benefits of improving investment efficiency and accumulating international experience. The research findings not only deepen the relevant research on how trade protectionism and barriers affect the investment performance of multinational enterprises in international business theory but also provide insights into how Chinese enterprises can fully unleash the potential of overseas R&D in a highly uncertain investment environment.

Green R&D subsidies refer to financial subsidies provided by the central or local governments to encourage enterprises to engage in green technology innovation activities such as resource conservation and environmental protection. Based on the panel data of Chinese listed companies from 2011 to 2020, the incentive effects of green R&D subsidies on the quantity and quality of green technology innovation was empirically examined using a two-way fixed effect model. The results show that green R&D subsidy can promote green technology innovation. The green R&D subsidy has a heterogeneous effect on the incentive of green technology innovation, showing that the promotion effect on the quantity of green technology innovation is better than the quality. Enterprises cater to green R&D subsidies, which leads to a "strong quantity, weak quality" incentive heterogeneous effect. The incentive heterogeneity of green R&D subsidies is affected by the difference of industrial pollution degree and environmental regulation intensity. Compared with heavily polluting industries, the incentive effect of green R&D subsidies on non-heavily polluting industries is better, but the existence of catering behavior will also lead to the incentive effect of "strong quantity and weak quality". Regional green R&D subsidies with strong environmental regulations can promote the "incremental improvement" of green technology innovation of enterprises, indicating that strong regulations can restrict the catering behavior of enterprises' strategic innovation. It not only deepens the quantitative research on green R&D subsidies, but also identifies and tests the distorting effect of catering behavior, providing micro-empirical support and countermeasures for improving the formulation and issuance of green R&D subsidy standards and promoting enterprises' high-quality green technology innovation.