The after-sales service in live streaming commerce continuously affects consumers' shopping experience, posing an obstacle to the healthy growth of the web celebrities economy. The relationship among web celebrities, live streaming platforms, and behaviors of consumers was analyzed, and a tripartite evolutionary game model was constructed. Meanwhile, the evolutionary game process and laws of different subjects' behavior under the change of parameters of gain, loss, and coefficient categories were simulated and analyzed. In the process of building the model, the "multiple" attributes of the live streaming platforms, web celebrities, and consumers were taken into account and the emotional benefits of consumers in the process of live streaming consumption were extended. It is found that web celebrity is more sensitive to revenue in the state of efficient after-sales and less sensitive to excess revenue from consumers' impulsive consumption. Consumers' emotional attachment to web celebrities and their willingness to consume show a tendency to change in the same direction, and web celebrity's after-sales attitude changes in tandem with the regulatory intensity of the platform. In the case of web celebrity's efficient after-sales, consumers' willingness to consume does not decline significantly even if they have lower functional gains and higher return rates.

In the context of globalization, stakeholders play an increasingly crucial role in the operation and development of enterprises, which in turn has a significant impact on leader's cognition and leadership style. Previous studies have focused on the impact of stakeholder orientation on corporate performance, while individual-level research is relatively scarce. Based on social learning theory, a matched sample of 63 executives and their 225 direct subordinates were used to explore how the stakeholder orientation of top-level managers affected the positive behavior of subordinates. The results indicate that the stakeholder orientation of superiors can stimulate the prosocial motivation of subordinate managers, thereby promoting their responsible leadership behavior and responsible innovation. And perceived authenticity regulates the relationship between stakeholder orientation and subordinate prosocial motivation, as well as the indirect impact of stakeholder orientation on subordinates' responsible leadership behavior and responsible innovation through subordinates' prosocial motivation.

The construction of green innovation ecosystem is one of the most effective ways to deal with global ecological problems. Accurately grasping the symbiotic evolution law and cultivation mechanism of green innovation ecosystem is of great significance to improve the level of green innovation and sustainable economic and social development. Therefore, the symbiotic evolution model, process, stability and operation mechanism of green innovation ecosystem are studied based on ecosystem theory, symbiosis theory and evolutionary game theory. The aim is to provide theoretical support and decision-making reference for enterprises and related departments to formulate strategies and policies to promote the development of green innovation. The results show that the symbiotic evolution model and stability of the two populations in the green innovation ecosystem are affected by the symbiotic coefficient of the interaction between the two populations and the upper limit of their respective population size. When the symbiosis evolution of green innovation ecosystem reaches equilibrium, different symbiosis models will be formed, among which the reciprocal symbiosis model is the most ideal state of system symbiosis evolution. The symbiotic development of green innovation ecosystem is based on trust mechanism, and realizes symbiotic cycle under the action of sharing mechanism, competition and cooperation mechanism, partner selection mechanism and value distribution mechanism.

Overseas R&D was recognized as an effective path for developing countries to achieve technological catch-up. Extant literature has confirmed the feedback role of overseas R&D in enhancing innovation performance based on the antecedents of economic and trade liberalization. However, against the backdrop of increasing global trade protectionism, the free flow of resources has become more difficult, and it remains uncertain whether overseas R&D can play its intended role. To this end, based on data from Chinese high-tech listed companies, how trade friction affects the overseas R&D performance of Chinese enterprises in the specific context of China-US trade friction was explored. It is found that instead of eroding the overseas R&D performance of Chinese firms, trade friction between China and the US has a push effect, which drives Chinese firms to improve investment efficiency and accumulate international investment experience, and then enhances the feedback role of overseas R&D. By distinguishing the destination of overseas R&D, the feedback role found to be more pronounced in samples from non-US countries. In contrast, R&D in the US is more directly impacted by trade friction, which dilutes the benefits of improving investment efficiency and accumulating international experience. The research findings not only deepen the relevant research on how trade protectionism and barriers affect the investment performance of multinational enterprises in international business theory but also provide insights into how Chinese enterprises can fully unleash the potential of overseas R&D in a highly uncertain investment environment.

In the process of promotion, new energy vehicles are facing the problem of market failure, which is not conducive to the long-term healthy development of the new energy vehicle industry and will also lead to inefficient resource allocation. Therefore, in order to realize the rational allocation of resources and promote the orderly development of new energy automobile industry, the government needs to issue a series of incentive policies. The influence of incentive policy on the promotion and application of new energy vehicles from the perspectives of single policy effect, policy synergy effect and intermediary effect, and deeply studies the nonlinear relationship between incentive policy and the promotion and application of new energy vehicles was analyzed. According to the empirical results draws the following conclusions. Subsidy policy, charging infrastructure and government purchase can significantly promote the popularization and application of new energy vehicles. The greater the population, the higher the income level and the more serious the environmental pollution, the greater the popularization and application of new energy vehicles. There is an inverted U-shaped relationship between government purchase and the promotion and application of new energy vehicles. The R&D innovation ability of enterprises plays an intermediary role between the incentive policy and the promotion and application of new energy vehicles. There are regional differences in the implementation effect of subsidy policy. In the first batch of pilot cities, the effect of subsidy policy is no longer obvious, and even has a negative impact on the promotion and application of new energy vehicles. In the second batch of pilot cities, subsidy policy can still significantly promote the promotion and application of new energy vehicles. The subsidy policy can significantly promote the popularization and application of pure electric vehicles, but it has a negative effect on the popularization and application of plug-in hybrid vehicles and fuel cell vehicles. Finally, according to the research results provides relevant policy suggestions for promoting the popularization and application of new energy vehicles.

Under the "dual-carbon" goal, carbon emission reduction at the enterprise level is crucial to the green and low-carbon transformation of Chinese. However, there is a tendency for enterprises to "greenwashing" their carbon emission information in order to meet regulatory requirements and improve their business performance, i. e. disclose information in a false and inaccurate manner At present, the relevant research in this area is on the rise, but lacking systematic sorting, and has not yet formed a complete understanding of the enterprise "greenwashing". Thus, 263 articles in English and 142 articles in Chinese published from 2003 to 2023 were firstly screened and sorted out to scientifically visualize the development context and the research themes of corporate "greenwashing". Secondly, the conceptual connotation, manifestations and identification and measurement techniques of enterprise "greenwashing" from different research perspectives are systematically organized, its causes and consequences are analyzed, and its governance countermeasures are condensed. Thirdly, a review of existing research on enterprise "greenwashing" is provided, identifying its research prospects and shortcomings. Finally, the enterprise "greenwashing" is placed in the complex economic and social system, and six major issues worth exploring and breaking through in the future research are put forward, namely, constructing a multidimensional theoretical synergistic and integrated analytical framework of enterprise "greenwashing" behavior based on the complex economic and social system. Strengthening the knowledge and interpretation of the concept of enterprise "greenwashing", deepening research on the complex influencing factors and their interaction of enterprise "greenwashing". Expanding research on the complex mechanisms and effects of enterprise “greenwashing". Extending the existing research methodology based on the complex configuration perspective. Developing research on enterprise "greenwashing" in the Chinese context. The research clarifies the development context and future direction of corporate "greenwashing", and provides thoughts for subsequent research on complex systems of enterprise "greenwashing" based on the Chinese context.

Faced with the controversy over whether the talent plan motivates technology talents or triggers their eagerness for quick success and impatience, the characteristics of talent plans and the functional alienation issues that existed in the practical process was systematically reviewed. It constructs a theoretical model framework for technology talents' motivation, uses national survey data and propensity score matching methods, analyse the net effect of talent plans on motivating high-level technology talents to achieve success. The results indicate that the characteristic of talent plans is to cultivate and improve the innovative research ability of talents, encouraging talents to freely explore and innovate fundamentally. However, there are problems in the implementation process, such as excessive use of policy tools, excessive inclination of salary and resources, and alienation of policy functions. Moderate research funding support can help strengthen the achievement motivation of talents, while overemphasizing performance incentives may have a crowding out effect. The incentive effect of being selected for the talent plan on the achievement motivation of high-level talents is significant. While continuing to promote the support methods of the talent plan, we should face the drawbacks and plan systematically.

"Lucid waters and lush mountains are invaluable assets." Green consumption and sustainable development has become an important issue for economic and social development, how consumers practice green consumption and how to form green consumption willingness for green products is the key area direction of green consumption research. Therefore, a model on the response mechanism of green consumption intention was established based on the stereotype content model and the interactive effect of brand personification (competence personification vs. warm personification) and green product types. The main findings are as follows. Brand personification interacts with product types to influence consumers' green consumption intention. For practical products, compared to warm personification, competence personification is more likely to stimulate consumers' green consumption intention. For hedonic products, compared to competence personification, warm personification can more stimulate consumers' green consumption intention. Green perceived quality and green perceived value mediate the interactive effect of brand personification and product types on green consumption intention. Consumption motivation monitors the interaction between brand personification and product types on green consumption intention. Based on the above results, it enriches the related research on brand personification, providing practical reference value for the selection of enterprise brand personification, the promotion of green products, and consumers' green consumption.

Three-stage Stackelberg game models and one centralized decision model was established to considered the cap-and-trade regulation and government green subsidy policies in a three-level low-carbon supply chain, which composed of the government, one manufacturer and one retailer. The influences of the consumer's green preference, carbon trading price, carbon reduction cost coefficient on the optimal decisions and social welfare associated with different game models are analyzed. In addition, the proposed game models are coordinated by using two-part tariff contract and low-price promotion strategy respectively. Numerical examples are conducted to verify the derived conclusions. The results indicate that strong consumer green preference is beneficial for improving product greenness, channel members' profits, and the whole supply chain's social welfare. The greenness of the product and social welfare are highest under the centralized decision model. The optimal green investment subsidy rate of the government decreases with consumer green preference and increases with carbon emission reduction. When the parameter values satisfy the certain conditions, the perfect coordination of the low-carbon supply chain can be achieved be means of two-part tariff contract and low-price promotion strategy.

Employing the spatial econometric model, the panel data was utilied from 41 cities in the Yangtze River Delta spanning the years 2006 to 2015 as its research sample. The influence of digital economy on the quality of urban export products was analyzed. The results show that there is a positive spatial correlation between the quality of export products on the whole, and the digital economy can significantly improve the quality of export products in cities. This conclusion is still valid in the robustness test. The mechanism test shows that the digital economy promotes technological innovation, improves the quality of imported intermediate products, promotes the high-end structure of export products, and then improves the quality of urban export products. Heterogeneity test show that the digital economy can significantly improve the quality of export products of non-private enterprises, and compared with other cities digital economy plays obvious role in promoting the quality of export products in large and above cities.