Latest ArticlesConducting rhetoric analysis and discourse research into professional science text are the research contents of rhetoric of science and sociology of scientific knowledge. They reveal the social construction process of scientific knowledge. This paper inspects and analyses metaphors in Gao Shiqi's popular science text, to explore the causes of metaphors and to reveal the popular science writing with strong subjectivity which are inevitable influenced by social factors and ideology. These popular science works have some negative effects on reading, understanding, accepting and communicating science in the public.
In new media era, grass-root popular science demonstrated a unique phenomenon ofscientific subculture. The article reviewed an amateur author's understandings and experience of grass-root popular science writing. Furthermore, from the perspective of science communication theories. It was argued that popular science should meet requirement of the times, display scientific spirit, and undertake citizen's responsibility. Lastly, some countermeasures were proposed for promoting the development of popular science in the context of new media era.
Whether the knowledge marketing is successful or not depends on the correct and clear marketing concept of an enterprise. Employees reach a common sense through communication, understand the choice enterprise made and actively put it into practice so that to keep competitive advantage of the enterprise, only by these can marketing concept be renewed. It is not only the objective reflection of corporate behavior, but also necessary for corporate sustainable development. This article analyses the feature of marketing in era of knowledge-driven economy, and elaborates author's opinion towards the method, way and key point when Shanghai Science and Technology Museum practices knowledge marketing concept.
The mechanism of social collaboration on science popularization is not strong, which makes the social sectors carrying out the undertaking of science popularization in a separated and weak way. The important issue to promote social sectors carrying out the undertaking of science popularization is to emphasize the collaboration and the effectiveness.
With the rapid social and economic development, science communication of basic research has important practical significance. Therefore, the relationship between basic research and science communication is considered to be discussed initially. Then science communication on the basic research of aquatic food safety is explored and attempted combined with the construction and practice of food quality and safety discipline, one of the national characteristic majors, in Zhejiang Gongshang University. In addition, the problems existing in the science communication are analyzed followed by the possible solution methods. In a word, the above analysis is to provide a certain reference for the science communication of basic research.
This paper analyzed the role of public in the nanotechnology innovation, summarized the characteristics on public cognition of nanotechnology and the shortcomings in science communication according to Chinese nano-fever. In reviewing the international experiences, this paper proposed some suggestions on how to promote nanotechnology communication in China.
There exist inevitably large numbers of conflicting interests in the science popularization of climate change studies. These conflicts are typically associated with political stance, strategy of industry development, academic viewpoints and media strategy. In order to enhance and improve science communication of climate change studies, public interest as an ethical priority should be strengthened. institutes and agencies sponsored by the government or public fund are supposed to share their scientific resources to promote the transparency and demystification. Scientists should be responsible for the complete stages of research, including the popularization. The legal regulation and ethical rules for handling conflicting interest should be accelerated to establish, including disclosure and withdraw. The media should be required to keep the moral principle of rigor and accuracy. Finally, the scientific understanding of climate change should be improved so as to raise fundamentally the capability of science popularization of climate change studies.
This paper firstly introduces the mechanism concerning the interaction between basic research and science communication as well as some typical practices conducted by these countries which prioritize the development of science and technology, in which science popularization and science research are combined perfectly. More importantly, this paper analyzes and does an in-depth research into the current state regarding the interaction between basic research and science popularization, and simultaneously makes a comparison between the two models both at home and abroad. Last but not the least, the paper comes up with some valuable proposals and suggestions in terms of how to make efforts to strengthen the interaction between basic research and science communication. It is believed that this paper will present some ideas of great significance with regard to strengthening the combination and linkage between science research and science communication of the basic research field as well as promoting the development of science communication in China.
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