Science television programs have an important role in scientific knowledge popularization, but along with the development of new media, it has begun to face many difficulties. The arrival of the era of big data changed the media ecology; television is facing new challenges and opportunities. Science TV programs can achieve new development with big data technology, but the communication strategy of science TV program based on the technology of big data is a process of gradual development.

big data era  /  science TV program  /  communication strategy