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An Investigation on the Communication Strategy of Science Television Program in Big Data Era
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Feng Liu
Studies on Science Popularization | 2013, 8(5) : 53 - 57
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Studies on Science Popularization | 2013, 8(5): 53-57
• Practice and Reflections •
An Investigation on the Communication Strategy of Science Television Program in Big Data Era
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Feng Liu
Affiliations
  • College of Communication, East China Normal University, Shanghai 200241
Published: 2013-10-10
Outline
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Science television programs have an important role in scientific knowledge popularization, but along with the development of new media, it has begun to face many difficulties. The arrival of the era of big data changed the media ecology; television is facing new challenges and opportunities. Science TV programs can achieve new development with big data technology, but the communication strategy of science TV program based on the technology of big data is a process of gradual development.

big data era  /  science TV program  /  communication strategy
刘峰. 大数据时代电视科普节目的传播策略探析. 科普研究, 2013 , 8 (5) : 53 -57 .
Feng Liu. An Investigation on the Communication Strategy of Science Television Program in Big Data Era[J]. Studies on Science Popularization, 2013 , 8 (5) : 53 -57 .
Appendix
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Year 2013 volume 8 Issue 5
207
64
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  • Receive Date：2013-06-15
  • Online Date：2026-07-31
  • Published：2013-10-10
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  • Received：2013-06-15
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Affiliations
    College of Communication, East China Normal University, Shanghai 200241
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