Research about attitudes toward science in China started in the early 1990s, and we were suffering a shortage of scholars and research institutions in this field. Under the guidance of the Outline of Civic Scientific Literacy Action Plan (2006-2010-2020), our country has included the “public attitudes toward science” into the scientific literacy evaluation system as the core element. Started with the attitude research theories, this article reviewed and summarized research about attitudes toward science. We finally proposed the insufficiency in the direction of the research about attitudes toward science.

New media, because of its achievements of information technology, has become a new form of science communication and important channel, it has the immediacy, interactivity, visibility, and other advantages different from the traditional media and favored by the public. In order to make good use of new media, popularization of science and technology (PST) must adapt to the characteristics of new media, popularization of science and technology (PST), should carry out the “micro-PST”, making new media better work for popularization of science and technology (PST) and improving civic scientific literacy.

This paper reviews the development of science popularization in China history, based on the literature review, statistics, analysis of the status quo of China's science and technology popularization. Then it put forward development strategies and recommendations.

To investigate the cognition and intention of Guangzhou residents' knowledge in food safety so as to provide a basis for popular education on food safety. Questionnaires were distributed to 412 residents selected in random to enquire about their knowledge on food safety. Results show Guangzhou citizens have a strong interest in food safety knowledge, and believe that the present education on food safety is urgent in demand. For them, the most trusted source of popular science on food safety is professional agencies, the most favorite form of education is television and broadcasts, and the most concerned knowledge is how to choose quality food. Age and education level have proven to have a impact on their intention on food safety science popularization. So in order to improve public knowledge on food safety, we should carry out education on food safety science according to the needs and interests of the citizens.

Studies indicate that the images of scientists portrayed on TV screens would significantly influence the public understanding of scientists and science. As one type of TV programs, TV commercials have certain particularities in shaping the images of scientists due to its commercial purposes. Advertisers would fully take into account the target audiences' psychological expectations. They would take advantage of the target audiences' trust and worship towards scientists and science to achieve persuasive communication. The images of scientists shaped in this way follow certain paradigms, and possess some common features. This article, from the perspective of science communication, analyzes the features of the scientists' images portrayed in TV commercials and further explores the reasons for these features. The possible influence of the scientists' images shaped in TV commercials upon science communication is also discussed thoroughly in this paper.

For years, the importance and the sensitivity of the GM food safety issue have tightened every nerve in the world, especially in China, which is still facing major food safety problems. In 2012, a nutrition experiment exploring the potential of genetically modified Golden Rice was massively criticized in a Greenpeace blog post and subsequently attracted worldwide attention. It became the topic of sensationalized media coverage for a sustained period of time in China. It points to the critical importance of the public in enforcing scientific ethics and morality in doing a scientific research. It concludes that public communication plays a major role in the governance of science.

At present, the level of civic scientific literacy in our country is not optimistic, civic scientific literacy has become one of the important factors that restrict economic development. 1 562 students has been surveyed by “Civic Scientific Literacy Measurement in Media (SLiM)” developed by Taiwan Normal University research team. The Scientific literacy between students in Mainland and Taiwan has been compared through this survey. And the reasons are analyzed in terms of curriculum idea, curriculum arrangement, courses liking degree and media usage. Finally, on the basis of the study, some customized suggestions have been put forward.

This paper tries to analyze the necessity of establishing a statistical index system of science popularization industry upon an analysis of a large amount of research results that have been achieved in this regard. This paper, based on “national industries classification” standard (GB/T4754-2011), firstly gives a definition of such principal issues as the statistics scopes and statistics targets, secondly proposes some abiding principles on how to design and plan the statistical index, and thirdly puts forward some ideas concerning how to establish an initial framework for statistical index system. In the final analysis, this paper comes up with some suggestions regarding how to improve the statistical work in China, contributing to laying a sound foundation for constructing a perfect and better framework for statistical index system in China.

Genetic-Modified Foods (GM foods) is a controversial technology product in our society. At present, “Golden Rice” event raises Genetic-Modified Foods arguments to a new peak. Previous studies on GM foods in China focus on investigating public's recognition degree and purchase intentions on GM foods. This study investigates public's anticipation towards science and technology policies on GM foods. Results show that most respondents anticipate that GM corns should be marked; they could see more governments information on GM foods; on significant issues like GM rice commercialization, most respondents hope to participate in decision-making; respondents anticipate that GM foods risks monitoring systems should be improved; GM foods approval program should be strictly strengthened; and GM foods quality liability investigation should be improved.

Bidding for a National Science Popularization Exemplary County (city/district) is divided into two phases, constructing and demonstrating. As there is lack of effective guidance in management, constructing units may get lost on how to play their role in the ensuing demonstrating phase. Based on the analysis of the operation of National SP Exemplary Counties (cities/districts) in their demonstrating phase and following certain constructing principles, the essay tries to define a set of assessing indexes for practice. The index construct is modified by consulting experts and weights are calculated and distributed according to the scores made by the experts. The construct of the assessing indexes is expected to offer a quantifiable reference for the management of the project of the National SP Exemplary Counties (cities/districts).