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The Impact of the Internet-based New Media on the Public Image of Chinese Scientists
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Pin Xue, Guangxi He, Wenxia Zhang
Studies on Science Popularization | 2014, 9(6) : 19 - 24
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Studies on Science Popularization | 2014, 9(6): 19-24
Research Paper
The Impact of the Internet-based New Media on the Public Image of Chinese Scientists
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Pin Xue, Guangxi He, Wenxia Zhang
Affiliations
  • Chinese Academy of Science and Technology for Development, Beijing 100038
Published: 2014-12-10
Outline
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Based on the analysis of a national-wide sampling survey, this paper explores the impact of the internet-based new media on the public image of Chinese scientists. The results show that the importance of TV as a source of S&T information is descending, while the importance of internet is ascending rapidly. The rapid development of internet brings both benefits and challenges for building up a “good” public image of Chinese scientists. For instance, compared with people taking TV as the most important information source, those taking internet as the most important information source have significantly a less stereotypical, while more negative, image of scientists.

internet  /  new media  /  scientist  /  public image
Pin Xue, Guangxi He, Wenxia Zhang. The Impact of the Internet-based New Media on the Public Image of Chinese Scientists[J]. Studies on Science Popularization, 2014 , 9 (6) : 19 -24 .
Year 2014 volume 9 Issue 6
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  • Receive Date:2014-09-03
  • Online Date:2026-07-29
  • Published:2014-12-10
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  • Received:2014-09-03
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    Chinese Academy of Science and Technology for Development, Beijing 100038
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表12种不同金属材料的力学参数

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Number of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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