Latest ArticlesWith the implementation and development of the Outline of the National Scheme for Scientific Literacy, science popularization in China has entered a new stage; the methods and forms of science popularization diversify, showing a flourishing trend. As one of the important carriers, popular science films & television will play an increasingly important role in the future. This paper analyzes the status quo of science popularization films and television in China, points out the existing problems, introduces excellent experience of foreign popular science films & television, analyzes scientific elements of the U.S. TV show——Big Bang Theory and Discovery particularly. It also gives some advices on the development of popular science films & television.
The large-scale multimedia interactive exhibit “The world of flower”, which was developed by Beijing Botanical Garden, applying modern multimedia technology while demonstrating large-scale model of flower; introduces the structure, function, evolutionary path and cultural connotations of the flower in detail. An interactive platform was built for visitors, especially teenagers who will know and learn more science knowledge of plant. The useful knowledges and the lively form it has brought great social and economic benefits after this exhibit put into use. Meanwhile, the three major trends of the science communication worldwide, which are “innovation of ideas, methods and technologies”, were applied in its design and production.
To change the ideas of traditional science education and promote the public scientific literacy is the key to make China powerful through science and technology. Ceramics, a culture of long history and great vitality, will undoubtedly promote the country’s science communication innovation. The science communication worldwide is making its effort to the cultural heritage. How could Chinese popular science education successfully mix the tradition and modern culture together? The exploration and innovation ceramics culture achieved in science practice and education is making its contribution to science education innovation.
Objective: To understand how the effective channel of science communication of planned immunity for children “IEC” (Information-Education-Communication, IEC) in minority areas was established. Methods: 1. Visit and observation: visiting village cadres, villagers, local song singers——the main heirs and transmitters of local culture to figure out the effective means of communication of information in Miao and Dong Minorities. 2. Questionnaire, focused group discussions and individual in-depth interviews. Results: 1. Find out the appropriate way of communicative strategy: lectures of village cadres; interleaf in the vaccination certificate, local songs and posters. 2. The effect of the folklore elements in the communication based on sociology study: they offer a unique and effective way to publicize the information and this kind of diffusion can get to the minor-cultural community. 3. According to the refinement of the information and the folklore: four kinds of materials were made. After the improvement of the materials in two pretests, these materials can be highly understood, accepted and approved by 80% of the local people.
The article explores the marketing strategy of science popularization activities by case study on science popularization done by some domestic and overseas enterprises in recent years. Making use of the market exploitation experience of Beijing Olympic Games and Shanghai Expo, the paper intends to find the proper marketing strategies for science popularization and provide references for carrying out enterprise-sponsored popular science activities effectively.
It has been an urgent issue for the creative industry functional districts to improve the scientific literacy of their residents. Based on the author’s investigation, the paper analyzes the characteristics of science communication in these communities; put forward strategies to strengthen science communication considering flexible transfer of talents.
The events health care shocked the medical world of 2010. This paper analyzes the present situation and existing problems of medical science from the perspective of science communication; suggests that professionals should communicate medical science by scientific methods to make it accessible to the public; government should support the communication of medical science and mass media should be the important channel.
Under the new media pattern in the 21st century, communicating science by science animation has become a popular and necessary method. However, we are backward in the development of science animation nowadays. There are many problems which are analyzed in this paper. The paper also gives suggestions on how to face these challenges, such as national policy produced by the government, building of resource sharing platform and talent sharing platform, etc.
Beauty is a concept in connection with the categories of nature, society and art, it also plays magic role in science. Reviewing the history of science, scientific aesthetics stems from the Pythagorean traditional mathematical rationality in ancient Greece. The beauty of science shows the progress of survival and development of human beings, it also reflects the beauty of nature. The beauty of science becomes the powerful driving force of scientists who are engaged in scientific exploration, it also become the link between science and the humanities. The aesthetic education helps people to form proper life values and contributes to build a harmonious society.
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