PM2.5 pollution, which is significant harmful to the health of residents, transportation safety, and economic development, has become a prominent environmental problem. In order to understand the demands of Chinese citizens on PM2.5science popularization, this paper works on the popular science status and demands for PM2.5 in the contamination zone, pursues effective propagation paths and methods of sciences communication from the audience's view, and provides evidences for further PM2.5 popular science work. This study conducts questionnaire surveys in three selected typical cities from east, middle and west China. Through analysis, this paper reaches main points on popular science status and demands for PM2.5 among typical city residents from East, Middle and West China, and proposes policy recommendations for PM2.5 science popularization.

Chinese science communication is always imbalanced and skills content is more prominent. The reason might be the science communication concept plays a decisive role. In this paper, the formation and development of Chinese traditional philosophy of science communication have been discussed, and some factors, such as the scientific concept, academic research, the Chinese ideology and western ideas, were analyzed. The final appeal is to provide inspiration for further theoretical research and practices.

Since the government at all levels has attached great importance to science popularization for many years, the relevant system of laws and regulations of science popularization gradually has formed, and flourishing science popularization activities have been carried on, the conception and definition of Socialization work on Science Popularization has become clearer than ever. This article designs an evaluation index system of science popularization as social work which can be used to investigate the actual effect of science popularization job from data in Beijing. This system includes 5 aspects: the effective form of science popularization work, the scale of staff working on science popularization, total expenditure quota of science popularization work, the scope of organized science popularization activities and the factor of external environments. This system can quantize 5 factors by mathematical treatment. Different factors affect the pattern of socialization work on science popularization to varying degrees. We used fuzzy analytical hierarchy process (FAHP) as the main tool to quantize different factors in the index system, calculate their weightiness, and then come to a more scientific and precise evaluation results. At last, we took Beijing Academy of Science and Technology as an example, showed the scientificity and practicability of this index system.

This paper uses questionnaires to investigate the scientific literacy of the undergraduates in Zhejing. Then based on the survey results, we try to analyze the factors which have a great impact on college students' scientific literacy by using statistical methods such as variance analysis and multiple regression analysis. The results indicate that among the students of different grades, there's no significant difference in the level of scientific literacy, as well as the attitudes towards science. However, gender, major, college background and students' attitude towards science and technology all have significant effects on scientific literacy.

Nursery education is the beginning of the chain of national education. As the organizers and perpetrators of early childhood science education, the preschool teachers' level of scientific literacy is related to complete children's science education goal and decided the level of literacy. In this study, 166 teachers who came from 14 preschool in 3 cities in Anhui province had been invited to complete the scientific literacy scale of kindergarten teachers. The results indicated that there were significant differences between the different levels of preschool teachers' scientific literacy in the different of educational background, rank, age and seniority. Given the results, three advices to popularize the scientific literacy of preschool teachers have been provided which are rational use of network resources, full use of local scientific and technological resources and taking many forms like science drama and science knowledge contest.

This paper presents an empirical evidence on the impact of social environmental factors on the adoption of seedling practices in Feixi County, Anhui Province. The study uses primary data, which was collected during the summer of 2013, covering three major villages of Feixi County. Several seedling technologies have been promoted among farmers in the zone, such as seedling selection, intercropping, seedling specification, etc. It is proved that education, distance to county location, experience of talking about seedling technology with friends and production planning affect the adoption of seedling technology significantly in a logistic model. These findings, along with others, indicate that factors affecting the promotion of new technology in rural areas constitute a system of social action.

Experimental education, as one of the most major education activities, has playing important roles in science and technology museums, especially for teenagers. But compared with some foreign successful international science centers, the current experimental educations in China have larger gaps not only in the choices of experimental content, but also in settings or audience aspects. So this article will firstly discuss the present situation for domestic experimental education and show some successful experiences from international science centers, and then provide an operational system for experimental education activities, which consists four parts, and finally proposes some targeted measures for the development of domestic experimental educations.

The primary purpose of this paper is to analyze the achievements obtained by China Popularization of Science and Technology Infrastructures in the aspect of hardware construction, science popularization activity, evaluation system and the realization degree of the benefit target. The method used in our study is documentation, functional analysis, expert interview and experience summary. It is attributed to the government policy and regulation promoting the development of Popularization of Science and Technology Infrastructures. It is predicted that: the free open of museum of science and technology category will be performed, the science and technology museum system will be constructed, and the development of popularization of science and technology infrastructures in the new media condition will become a hot research issue.

In this article, the science communication talents cultivation modes at the Department of Life Sciences Communication, university of Wisconsin-Madison are studied. The analysis framework includes the cultivation goals, curriculum settings, the faculty and the quality evaluation. The bachelor degree program, thesis masters degree program, course-based masters degree program and joint Ph.D. program in mass communications (major and minor) are analyzed through the analysis framework. Especially the difference between the five cultivation goals, the bachelor degree curriculum settings, the two master programs and the quality evaluation of joint Ph.D. degree program are analyzed in detail. These five cultivation modes are highly centered on their different cultivation goals with rigid quality evaluation system.

Nowadays, as the rapid development of micro media, micro video may play an important role in Science Popularization. Based on the case study, the research will analyze the characteristics, development status and network communication effect of scientific micro video, which is developed based on the hot event. What's more, some strategies will be put forward to solve the problems existing in the development of scientific micro video.

Popular science writing was seen as a education functions by its definition. In order to achieve its social functions, good popular science writings always combine scientificity and literariness. Both the scientificity and literariness make popular science writing different from the other literatures.