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Through conducting eye-tracking experiments and in-depth interviews, this paper presents a study on the reception of popular science images of HPV among female audience, the results of which reveals the micro-cognitive process of reading popular science images of HPV and explores the production strategy of health popular science images by mass media. This paper analyzes the persuasion effect and effect of visual image of three groups of different types of popular science pictures: visualization strategy, "marking" strategy, and graphic information adjustment strategy. Finally, based on the existing research, suggestions are put forward for the visual health popularization of mass news media. For one thing, image production should be carried out from the perspectives of the audience and social interaction; for another, the effectiveness of scientific knowledge encoding and decoding can be improved through adopting the scientific image production strategy of "realism" representation.
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| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
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