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On the Current Situation and Development Trends of Popular Science Short Videos
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Rongli Huang*, Dapeng Wang
Science Writing Review | 2022, 2(1) : 12 - 18
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Science Writing Review | 2022, 2(1): 12-18
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On the Current Situation and Development Trends of Popular Science Short Videos
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Rongli Huang*, Dapeng Wang
Affiliations
  • China Research Institute for Science Popularization, Beijing 100081
Published: 2022-03-20 doi: 10.19957/j.cnki.kpczpl.2022.01.002
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Popular science short videos are usually vivid, intuitive and interesting. Compared with traditional media, short videos are more popular among the audience, as they are more in line with the market preferences and the preference of fragmented information of the Internet era, which has led to a change of methods in science popularization and an influx of content creators. Meanwhile, many problems have also arisen. For example, the number of creators is huge, but their content quality is uneven, and the low threshold of this field leads to a motley mixture of creators; many video creators emphasize on knowledge over value, resulting in the growing spread of rumors and pseudoscience amongst the rapid increase of video quantity; the platforms' algorithm fuels the production of "information cocoons", leading creators to create for web traffics and clicks; the lack of proper mechanism of evaluation as a guidance cause a scarcity of quality videos produced by scientists and technicians. Therefore, based on the current development of popular science short videos, the existing advantages, and emerging problems, this article proposes suggestions for the future development of popular science popularization short videos from the perspectives of the creation source, the evaluation mechanism of video quality and effect, and the integration of theory and practice in content creation.

popular science  /  short video  /  scientists and technicians  /  popular science content creation
Rongli Huang, Dapeng Wang. On the Current Situation and Development Trends of Popular Science Short Videos[J]. Science Writing Review, 2022 , 2 (1) : 12 -18 . DOI: 10.19957/j.cnki.kpczpl.2022.01.002
Year 2022 volume 2 Issue 1
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doi: 10.19957/j.cnki.kpczpl.2022.01.002
  • Online Date:2026-07-14
  • Published:2022-03-20
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    China Research Institute for Science Popularization, Beijing 100081
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表12种不同金属材料的力学参数

Family
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Number of
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种数
Number of
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占总种数比例
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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