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Techniques and Tao of Popular Science Short Video Creation: Taking the "Zhang Chenliang's Popular Science Daily" Account as an Example
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Wei Cai*, Fang Huang
Science Writing Review | 2023, 3(2) : 5 - 15
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Science Writing Review | 2023, 3(2): 5-15
Studies of Popular Science Media Influencers’Short Video Creation
Techniques and Tao of Popular Science Short Video Creation: Taking the "Zhang Chenliang's Popular Science Daily" Account as an Example
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Wei Cai*, Fang Huang
Affiliations
  • School of Education, Huazhong University of Science and Technology, Wuhan 430074
Published: 2023-06-20 doi: 10.19957/j.cnki.kpczpl.2023.02.001
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In the era of new media, short videos has grown into one of the popular video forms among Chinese netizens. Popular science short videos, as an important branch of short videos, play a pivotal role in the popularization of science, eliminating the barriers of time and space in knowledge dissemination. Taking "Zhang Chenliang's popular science daily" account as the research subject and utilizing content analysis, this study reveals the techniques and Tao of creating popular science short videos in the field of life sciences. The techniques mainly include the popular science themes, release time, types of titles, presence of advertisements, language style, and keeping up with current trends. The Tao refers to scientific spirit, mission commitment, cultural cultivation, and educational sentiment. By extracting the key elements possessed by excellent popular science short videos, this study aims to provide valuable insights for content producers in the field of popular science short videos.

popular science  /  short video  /  techniques and Tao
Wei Cai, Fang Huang. Techniques and Tao of Popular Science Short Video Creation: Taking the "Zhang Chenliang's Popular Science Daily" Account as an Example[J]. Science Writing Review, 2023 , 3 (2) : 5 -15 . DOI: 10.19957/j.cnki.kpczpl.2023.02.001
Year 2023 volume 3 Issue 2
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doi: 10.19957/j.cnki.kpczpl.2023.02.001
  • Online Date:2026-07-14
  • Published:2023-06-20
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    School of Education, Huazhong University of Science and Technology, Wuhan 430074
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表12种不同金属材料的力学参数

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Number of
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Number of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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