The series of health popularization videos, notably the "Domineering CEO" short dramas produced by the Shenzhen Health Commission, stands as a benchmark practice for government new media in applying entertainment-education (E-E) strategies within the field of health communication. This practical innovation is manifested in three dimensions. Formally, it shapes the archetypal character of the "Domineering CEO"; content-wise, it deconstructs the narrative tropes and dramatic tension typical of the genre; communicatively, authentic performances by medical professionals create highly engaging content for the audience. From a mechanistic perspective, these works comprehensively leverage narrative transportation—achieved through subverted tropes and knowledge embedding—along with character identification fostered by the empathetic connection with doctors' "wage-earner" personas. By precisely tapping into the entertainment mindset of young demographics, this approach effectively enhances the dissemination of health knowledge, offering a valuable reference for the transformative exploration of other institutions.