收藏切换
Paths to Popular Natural History Publishing: The Practice and Insights of the Commercial Press's "Nature Series"
收藏切换
PDF
Shuping Wang1, 2, *, Hongyu Chen1
Science Writing Review | 2025, 5(4) : 43 - 52
Less
收藏切换
Science Writing Review | 2025, 5(4): 43-52
Natural History Writing and Publishing
Paths to Popular Natural History Publishing: The Practice and Insights of the Commercial Press's "Nature Series"
Full
Shuping Wang1, 2, *, Hongyu Chen1
Affiliations
  • 1School of Chinese Language and Literature/School of Journalism and Communication, Guangxi Normal University, Guilin 541004
  • 2Research Base for Humanities and Social Sciences, Research Institute in Guangxi, Guilin 541004
Published: 2025-12-20 doi: 10.19957/j.cnki.kpczpl.2025.04.008
Outline
收藏切换

With the continuous advancement of ecological civilization, popular natural history books have become an important medium connecting readers with nature. Taking the "Nature Series" published by the Commercial Press as a case study, this research systematically examines its publishing motivations, topic selection strategies, and content characteristics, revealing how the series responds to readers' "nature deficit" and need for spiritual healing amid the process of urbanization by introducing "Arcadian" natural history works that combine scientific rigor with literary merit. Further analysis of OpenBook sales data and Douban reader comments indicates that the author's writing quality, the innovation of the narrative perspective, the logical coherence of the content, and the translation quality are key factors influencing the dissemination of these books. Furthermore, in terms of creative perspective, editorial mechanisms, and marketing strategies, the "Nature Series" offers valuable insights for the creation and publication of Arcadian popular natural history books.

natural history popularization  /  "Nature Series"  /  publishing strategy  /  reader reception
Shuping Wang, Hongyu Chen. Paths to Popular Natural History Publishing: The Practice and Insights of the Commercial Press's "Nature Series"[J]. Science Writing Review, 2025 , 5 (4) : 43 -52 . DOI: 10.19957/j.cnki.kpczpl.2025.04.008
Year 2025 volume 5 Issue 4
PDF
48
9
Cite this Article
BibTeX
Article Info
doi: 10.19957/j.cnki.kpczpl.2025.04.008
  • Online Date:2026-07-14
  • Published:2025-12-20
Article Data
Affiliations
History
Affiliations
    1School of Chinese Language and Literature/School of Journalism and Communication, Guangxi Normal University, Guilin 541004
    2Research Base for Humanities and Social Sciences, Research Institute in Guangxi, Guilin 541004
References
Share
https://castjournals.cast.org.cn/joweb/kpcz/EN/10.19957/j.cnki.kpczpl.2025.04.008
Share to
QR

Scan QR to access full text

Cite this article
BibTeX
Citations
表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
关闭全屏
  • BibTeX
  • EndNote
  • RefWorks
  • TxT