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People-oriented Innovation and Convergence: Popular Science Content Creation and Communication in the New Media Era
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Jiaqian Peng1, Sanxing Cao1, 2, *
Science Writing Review | 2022, 2(1) : 5 - 11
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Science Writing Review | 2022, 2(1): 5-11
• Special Column •
People-oriented Innovation and Convergence: Popular Science Content Creation and Communication in the New Media Era
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Jiaqian Peng1, Sanxing Cao1, 2, *
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  • 1State Key Laboratory of Media Convergence and Communication, Communicaiton University of China, Beijing 100024
  • 2Collaborative Innovation Center, Communication University Of China, Beijing 100024
Published: 2022-03-20 doi: 10.19957/j.cnki.kpczpl.2022.01.001
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With the development of mobile Internet technology, new media has become the main means of obtaining information, socializing and entertainment. New media has become important platforms for the creation of popular science content due to its low threshold of content production, speedy transmission, and strong interaction, which has brought great changes to the presentation of popular science content. This paper analyzes the new characteristics of popular science content creation in the era of new media, and the problems in popular science creation, including severe homogeneity, insufficient scientific reliability and inferior business models. In response to these problems, this paper proposes strategies for the creation and its communication of new media popular science.

new media  /  popular science content creation and its dissemination  /  communication strategy
Jiaqian Peng, Sanxing Cao. People-oriented Innovation and Convergence: Popular Science Content Creation and Communication in the New Media Era[J]. Science Writing Review, 2022 , 2 (1) : 5 -11 . DOI: 10.19957/j.cnki.kpczpl.2022.01.001
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doi: 10.19957/j.cnki.kpczpl.2022.01.001
  • Online Date：2026-07-14
  • Published：2022-03-20
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Affiliations
    1State Key Laboratory of Media Convergence and Communication, Communicaiton University of China, Beijing 100024
    2Collaborative Innovation Center, Communication University Of China, Beijing 100024
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小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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