China's dairy industry faced severe challenges in 2024. Raw milk prices plummeted to historic lows, resulting in widespread losses for dairy farms, particularly impacting independent farms. While overall milk production saw mixed trends of increases and decreases, the oversupply situation persisted. Dairy product consumption also declined significantly. Looking ahead to 2025, import volumes are expected to rebound, further contributing to the oversupply in the domestic market. The dynamics of raw milk production and supply-demand balance will depend largely on the production adjustments made by dairy processors within their own and controlled farms. As a large number of independent farms exit the market, the profits enjoyed by processors due to low raw milk prices will diminish significantly, reducing their incentive to maintain the oversupply and low prices. To facilitate the recovery and high-quality development of the dairy industry, the primary task is to address the core contradiction and promote a swift rebalancing of supply and demand. The bottom line is to protect the survival of independent farms, reinforcing the livelihood aspect of the dairy sector. Relaxing processing market entry regulations to weaken monopolies, forcing the establishment of benefit-sharing mechanisms, and actively exploring diverse models of farmer-led processing are crucial steps forward.

In the dairy industry structure of our country,dairy cattle farming and dairy product processing enterprises mainly have a buying and selling contractual relationship,and the interests of the upstream and downstream industries are not closely linked enough. The status of the two industrial subjects is not equal enough,and the distribution of industrial interests is not reasonable enough. Supporting dairy farms in processing and selling dairy products has significant implications for strengthening the benefit linkage of entire dairy industry,improving benifit of dairy farming,solidifying the foundation of breeding,optimizing the supply structure of dairy products,and meeting the differentiated consumption needs. The temporary difficulties faced by the dairy industry since 2023 have made the urgent demand for dairy cow breeding and processing integrated production,but it has been constrained by industrial policies and regional differential management measures,and the development of several types of dairy cow breeding and processing integrated production main models has been restricted to different degrees. This paper combined the results of industrial surveys to analyze the current situation,constraints,typical models,and development trends of dairy cattle farming and dairy product processing integration,identify problems,and put forward relevant suggestions.

This paper explored the key role that milking robots can play in the sustainable development of dairy farms. The importance of milking robots in driving long-term sustainability on farms was demonstrated in terms of herd health,production efficiency,customized milking patterns,and impact on the work welfare of farm personnel.

The national milk production has decreased by 2.8% in 2024, marking the first correction after six consecutive years of growth. China's dairy industry has entered an era of shrinking and internal competition. From the perspective of dairy sub categories, the increase and decrease of each category are different, reflecting the quietly changing category structure of the dairy market.This paper analyzed the market dynamics of the five main categories of liquid milk in 2024 from a third-party perspective, in order to provide reference value for dairy companies to understand the current situation and trends of the categories. The main content of this paper included: dynamic analysis of the 2024 market for room temperature white milk, low-temperature fresh milk, low-temperature fresh milk, room temperature yogurt, and blended dairy products.

This study examined the marketing strategy of Tianrun Dairy Co.,Ltd.,using the SWOT analysis framework to systematically evaluate the company’s strengths,weaknesses,opportunities,and threats in a competitive market environment.The findings revealed that Tianrun Dairy leverages Xinjiang’s abundant dairy resources to establish a strong competitive edge in product innovation,brand building, channel expansion and market coverage.Moreover,the company benefits from opportunities arising from consumption upgrades and nationwide market expansion.However,it also faced significant challenges,including declining profitability,increasing cost pressures,limited brand influence outside Xinjiang,and fluctuations in raw material prices.To address these issues,this study proposed marketing optimization strategies such as enhancing brand value,improving cost management,expanding market channels,diversifying product offerings,strengthening digital marketing and integrating supply chain operations.These measures aimed to enhance the company’s market adaptability and profitability,ultimately enabling its sustainable growth in the highly competitive dairy industry.

This paper took the dairy livestock specialty of Qinghai J Higher Vocational College as an example to explore the practical path and effect of the integration of industry and education collaborative governance. The study found that through innovative measures and practical achievements such as school-enterprise cooperation,talent cultivation,teacher team building and social services,the dairy livestock specialty in Qinghai J Higher Vocational College has achieved a significant improvement in the quality of talent cultivation,notable achievements in teacher team building,enhanced social service capabilities and in-depth advancement of school-enterprise cooperation. This paper provided beneficial reference and enlightenment for the integration of industry and education in higher vocational education in China,and proposed suggestions for improving the policy systems,deepening the school-enterprise cooperation,enhancing the teacher quality,playing the guiding role of government and optimizing the resource allocation to promote the further development of the integration of industry and education in higher vocational education.

Working capital,as an important source for the daily operation of enterprises,runs through all links such as procurement, production, and sales,and is a key factor in promoting the smooth operation of enterprises. However,the limitations of merely examining working capital management from the perspective of its constituent elements have gradually emerged. Therefore, adopting a dual perspective of "elements + channels" to analyze working capital management not only provides a deeper insight into its internal mechanisms but also effectively promotes the improvement of management efficiency in enterprises. Currently, the management of working capital in the dairy industry faces challenges and bottlenecks. This analytical strategy can more accurately identify the problems in the management of working capital in various channels, formulate more efficient and targeted management strategies, and promote the comprehensive upgrading and optimization of working capital management in dairy enterprises.

This paper addressed the current state of rural dairy livestock industry talent cultivation in China,and proposed practical strategies aimed at fostering high-quality development of the rural dairy livestock industry and supporting the revitalization of rural areas. Firstly,it analyzesd the importance of talent cultivation in rural dairy livestock industry,including facilitating the transformation and upgrading of the industry,increasing rural employment opportunities,promoting green and sustainable development,and ensuring the quality and safety of dairy products.The paper then discussed the existing problems in rural dairy livestock industry talent cultivation,such as the low integration of technological innovation and education,the imbalance between professional education and sentimental education,and the imperfect mechanism of resources integration and collaborative education. Finally,the paper suggested recommendations including enhancing investment in technological innovation and research and development,promoting targeted training mode,and fostering deeper integration of industry,academia,research and application,with the goal of providing theoretical support and practical guidance for the development of China's rural dairy livestock industry and revitalization in China.

Against the backdrop of the era of information,short video platforms such as TikTok and Kuaishou have rapidly emerged,presenting new marketing opportunities for various industries.Yili,as a leading dairy company in China,has achieved remarkable success in short video marketing.However,there are also challenges in the marketing process,such as adapting brand positioning to market trends,the unbalanced relationship between marketing costs and effectiveness,the need for continuous innovation in marketing content,and the risks associated with business diversification.To address these issues,this paper proposed optimization paths,including integrating online and offline marketing resources,improving the effectiveness of short video marketing,strengthening brand storytelling,and managing risks associated with business diversification.The aim is to provide valuable a reference for dairy companies in China,promoting the long-term sustainable development of dairy industry short video marketing.

In the context of increasingly fierce competition in the dairy market and the trend of industry consolidation, Mengniu's merger and acquisition of Microcolando has become a high-profile industry event. This paper took the acquisition of Miaokeland （Tianjin） Food Technology Co.,Ltd.,（hereinafter referred to as Miaokelando） by Inner Mongolia Mengniu Dairy （Group） Co.,Ltd.,as an example to deeply analyze the far-reaching impact of this merger and acquisition from the perspective of corporate strategic planning and competitiveness improvement. For example,at the operational level,Mengniu has significantly increased its product share in the southern market by virtue of its advantages in the cheese field. At the financial level, Mengniu successfully helped Microcolando get out of financial difficulties and significantly enhanced its capital liquidity. At the management level,Mengniu has introduced advanced management experience to Microcolando,which has effectively improved the standardization of its corporate governance. According to its effect,the paper further put forward suggestions：firstly,it is necessary to integrate the resources of both sides,integrate the business of both sides in a relatively short period of time,and realize the coordinated development of resources and business. Secondly,Mengniu,as a leading enterprise in China's dairy industry, has strong assets, and should improve the efficiency of its capital utilization, reduce the opportunity cost,and finally,the two sides should learn from each other,especially in terms of sales experience, and jointly promote the overall development of the enterprise by sharing market strategies and channel resources. Finally,in the third part of the paper,the effects and countermeasures of the merger and acquisition are summarized,and the industry impact and enlightenment brought by the merger and acquisition were discussed,hoping that these enlightenments can provide a useful reference and enlightenment for the mergers and acquisitions of enterprises in the dairy industry.

Dairy cattle breeding is a key link in the entire dairy industry chain. Guaranteeing the income of dairy cattle breeding is the premise and foundation for the development of the dairy industry, and it is also the guarantee for the sustainable development of the dairy industry. Based on the changes in the number of dairy cattle in different stages and the advanced breeding and dairy product processing technologies achieved in recent years, this paper summarizes the current situation of China's dairy cattle breeding industry, focuses on the intelligent breeding, integrated farming and ecological circulation breeding and other scientific and technological innovation cases of high-efficiency dairy cattle breeding, sorts out the existing problems, and puts forward countermeasures and suggestions for improving the production performance of dairy cattle, promoting the construction of smart farms, strengthening epidemic prevention and control, promoting cost-saving and efficiency-enhancing technologies, and developing moderate-scale breeding.

[Objective] This study aimed to investigate the effects of different doses of herbal feed additives on lactation performance,milk quality,serum biochemical indices,and immune function in late lactating dairy cows. [Method] A total of 60 late lactating Holstein cows with similar body weight,parity,lactation period, and milk yield were selected and randomly divided into 4 groups：Control group,Experiment I Experiment II and Experiment III,with 15 cows per group. The control group was fed conventional feed,while Experiment I,II and III groups were supplemented with 100 g/d,200 g/d,and 300 g/d herbal additives,respectively,on the basis of conventional feed. The entire experimental period lasted for 9 weeks. [Result] From the second week,the milk yield in the experimental groups significantly increased （p<0.05）. The milk quality indicators （milk fat rate,lactose rate, and milk protein rate）, serum biochemical indicators （albumin and globulin）,and immune indicators （IgM, IgG, and IL-2） in Experiment II and III groups were significantly higher than those in the control group （p<0.05）. [Conclusion] Herbal feed additives significantly improved the milk yield and milk composition of late lactating dairy cows,enhanced metabolic levels,and boosted immune function,with the optimal effect at 200 g/d. These findings provide a reference for improving dairy cow production efficiency.

[Objective] To study the effects of dietary extract of dysentery on serum antioxidant indexes and intestinal tissue morphology of aborted cows induced by neosporidiosis. [Method] A total of 168 aborted cows with similar age, parity and average milk yield in a large-scale farm were selected as the study objects, and the cows were divided into 4 groups using a single factor randomized trial design. They were divided into control group (basic diet), observation group I (basic diet +200 g/t dysentery extract), observation group II (basic diet +400 g/t dysentery extract) and observation group III (basic diet +600 g/t dysentery extract). Each group was set with 6 replicates and 7 heads per replicate. The pre-test lasted for 7 days and the formal test lasted for 35 days. The changes of serum antioxidant indexes and intestinal tissue morphology of cows in each group were analyzed after the experiment. [Result] Compared with the control group, T-AOC, T-SOD and GSH-Px in observation group I, observation group II and observation group III were significantly increased （P<0.05）, and the highest values were found in observation group II, while there was no difference between observation group I and observation group III （P>0.05）. MDA in control group was higher than that in other experimental groups, and observation group I was higher than that in observation group II and observation group III（P<0.05）. There was no difference in CAT among all groups （P>0.05）. The number of Escherichia coli and Salmonella in control group was higher than that in observation group I, observation Group II and observation group III, and the number of lactic acid bacteria was lower than that in experimental groups （P<0.05）, and the number of Escherichia coli and Salmonella in observation group II and observation group III was lower than that in observation group I, and the number of lactic acid bacteria was higher than that in observation group I（P<0.05）. [Conclusion] Incorporating dysentery extract into the basic diet of cows that have aborted due to neosporidiosis has been shown to enhance their immune function, improve antioxidant capacity, and help maintain intestinal homeostasis. Based on the experimental findings, economic considerations, and other relevant factors, it is advisable to include dysentery extract in the diet at a rate of 400 g/t.

[Objective] To screen the best anthelmintic drugs for digestive tract parasites in dairy cows. [Method] Three dairy farms and six dairy farming cooperatives were selected as pilot sites.A comparative trial was conducted on the epidemiological status of digestive tract parasitic diseases and the efficacy of common anthelmintic drugs in 706 dairy cows. [Result] Various degrees of infection were observed with parasites such as Toxocara vitulorum,Moniezia tapeworms,Fasciola hepatica,Paramphistomum,and coccidia. [Conclusion] Among the commonly used anthelmintic drugs in the region,the combination of Ivermectin injection and Toltrazuril suspension showed higher egg reduction rates and negative conversion rates in fecal examinations compared to Albendazole tablets,Levamisole Hydrochloride tablets,and Sulfadimidine tablets.The combination of Ivermectin and Toltrazuril is the optimal choice for eliminating nematodes,trematodes,cestodes,and coccidia in the digestive tract of dairy cows.

This paper focused on dairy production enterprises,delving deep into the study of quaternary ammonium salt disinfection and concentration detection. In dairy production,the cleaning and disinfection of equipment constitute a crucial line of defense for food safety.Quaternary ammonium salt disinfectants,boasting prominent advantages,are extensively utilized in the disinfection of food equipment.However,standardized application and precise detection are of paramount importance.Dairy production enterprises must strictly adhere to relevant regulations and standards,rigorously disinfect production equipment,the production environment,tools,and other aspects,and ensure proper personal protection.Currently,there is a wide variety of methods for detecting the concentration of quaternary ammonium salts.On - site rapid - detection test strips and kits are easy to operate and can yield results swiftly,yet their accuracy leaves something to be desired.The high - performance liquid chromatography - tandem mass spectrometry （HPLC - MS/MS） method in the laboratory features high sensitivity and selectivity.Nevertheless,the equipment is costly,the operation is intricate,and it demands personnel with high - level professional expertise.The titration method developed by our laboratory has been validated through precision and accuracy experiments.It is simple to operate,low in cost,and highly accurate,making it suitable for detecting the quaternary ammonium salt content in benzalkonium chloride disinfectants.Dairy production enterprises should make a rational choice of detection methods in light of their actual circumstances,thereby effectively enhancing the quality and safety of dairy production and providing consumers with reliable products.

[Objective] Based on GB 5009.211-2022,key experimental conditions including inoculum preparation method,culture time and pretreatment methods were optimized and refined to established an accurate and stable microtiter plate microbiological method for the determination of folic acid content in milk powder. [Method] The effects of different inoculum preparation methods（centrifugation-washing and consumption）,McFarland turbidity of inoculum（0.5 MCF,1.0 MCF,1.5 MCF）,culture time（22 h,32 h,40 h）on the growth standard curve of Lactobacillus rhamnosus were analyzed,and the folic acid content measured by the standard reference material（SRM 1869）was combined to optimize the test conditions. SRM 1869,QC-IP-737 and 20 commercial milk powder were treated with sodium hydroxide ethanol solution by ultrasound and water bath, respectively. The determination results of folic acid content were compared,and t-test was conducted at 95% confidence level to analyze the differences between the two pretreatment methods. [Result] The results showed that under the same McFarland turbidity,the inoculum prepared by centrifugation-washing was better than consumption, and adjusting the McFarland turbidity to 1.0 MCF and incubating at 36 ℃ for 40 h was recommended. At 95% confidence level,the P-values of the t-test results of SRM 1869,QC-IP-737 and 20 commercial milk powder were > 0.05,indicating that the two pretreatment methods had no significant difference in the influence of the determination results. [Conclusion] This study optimized the preparation method of inoculum,refined the culture time and the pretreatment method of milk powder in GB 5009.211-2022. The established microtiter plate microbiological method could provide data support for the subsequent revision of national standards. The optimized experimental conditions could provide scientific reference for other laboratories to carry out this work.

The most common method for detecting the content of sorbic acid and benzoic acid in dairy products is the first method of high performance chromatography in GB 5009.28—2016 National Food Safety Standard for the Determination of Benzoic Acid, Sorbic Acid and Sodium Sacchar in Foods. When using high performance liquid chromatography for analysis, the pH value of the mobile phase has a great influence on the test results, especially on the retention and stability. Within a certain range, the smaller the pH value, the later the retention time, the more stable, and the smaller the peak offset, the larger pH value, the faster the retention time, the more unstable, and the larger the peak offset. The offset of the target peak has a significant impact on the qualitative quantitative determination of the results, so it is essential to obtain stable retention time and good peak shape for the experimental test results. This paper took the pH value in the phase as a variable, explored the influence law of the retention time and stability when its pH value was 7.0, 6.5, 6., 5.8, 5.5, 5.0, and found out the most suitable pH value of the mobile phase in the current laboratory environment to the detection quality.

[Objective] This paper discussed the application of enzymatic oat flour in dairy products, especially its importance in regulating digestion and optimizing dairy product technology through dietary fiber. Enzymatic oat flour has attracted attention for its improved solubility, nutritional value, and dietary fiber health benefits （such as regulating blood sugar, lowering cholesterol, and promoting intestinal health）. However, the application of enzymatic oat flour is limited by solubility and emulsification, which affects the product's taste and stability. [Method] This study aimed to find the optimal process route by comparing three different ingredient processes （different combinations of ingredient temperature and time）, optimize the solubility and emulsification effect of oat flour, and improve the stability and flavor of dairy products. [Result] The test results showed that the process route C with a batching temperature of 65 °C and a time of 45 minutes had the best solubility, emulsification effect, product stability, and flavor performance.This indicated that suitable high temperatures combined with longer periods of time can fully activate the functionality of dietary fiber and emulsifier A in oat flour, producing stable and flavorful dairy products. [Conclusion] It is recommended to apply process route C to the dairy industry to produce healthy and delicious products, further study the application effect of this process in different dairy products, and consider the economic and sustainability of the process. In addition, given the constant pursuit of healthy and nutritious products by consumers, future process optimization should further increase the content of functional ingredients in dairy products to enhance the health benefits of the products.

[Objective] An auxiliary tool for MilkoScan FT1 was developed based on Chinese programming software-Easy Programming Language. [Method] By traversing the detection data in the dairy analyzer,the software extracted the target data and participated in the compliance determination of the standard sample. The batch and the reference values of standard samples were put into the software interface of dairy analyzer by means of process control commands and the text delivery method. Automatic cycle cleaning of dairy analyzer was realized by using API to operate instrument menu and simulating mouse operation. [Result] The software successfully implemented the functions of analyzing dairy analyzer detection data, delivering target data, and automatic cleaning. [Conclusion] By developing an auxiliary tool,optimized the problem of data analysis in the process of dairy detection,improved the automation level of dairy analyzer operation,and achieved stronger man-machine collaboration.

[Objective] To study the changes in the number and quality of viable lactic acid bacteria in yogurt at different storage temperatures. [Method] 5 batches of yogurt were stored at 2 ℃,4 ℃,6 ℃ and room temperature 25 ℃,and the number and quality score of viable lactic acid bacteria were detected once every 1 day from 1st to 19th day,for a total of 10 times. Compare,analyze and score the results. [Result] 5 batches of yogurt were stored at different temperatures,and all showed the same characteristics：when the yogurt was stored at room temperature 25 ℃ for 5~7 days,the number and quality score of viable lactic acid bacteria increased,but the number and quality score of viable lactic acid bacteria decreased sharply with the passage of time. The number and quality score of viable lactic acid bacteria increased within 19 days of storage at 4 ℃,and remained at a high level. When stored at 2 ℃ and 6 ℃,the number and quality score of viable lactic acid bacteria in yogurt decreased. The results of each batch were consistent and effectively verified. [Conclusion] Storage of yogurt at 4 ℃ was conducive to the growth of lactic acid bacteria and maintained high quality,which is the best storage temperature.

[Objective] The development of high-protein milk drink was designed to deliver a nutritionally rich,highly bioavailable and stable dairy product to consumers,addressing health demands while advancing innovation and expansion in the high-protein food industry. [Method] The high-protein milk drink was made of whey protein powder and casein. The protein content,amino acid score and bioavailability were measured,and stability was tested at 30°C and 60°C. [Result] The high-protein milk drink exhibits a protein content of 9.3%.Its amino acid score conformed to the FAO/WHO scoring pattern,and the composition of essential amino acids was suitable for human absorption.The SRCAA values of high-protein milk drink were higher than those of whey protein powder or casein alone,indicating that it had better bioavailability and higher nutritional value. At the same time,the high-protein milk drink showed good stability in the environment of 30 ℃ accelerated stability and 60 ℃ high temperature influencing factors,which could adapt to different storage environments. [Conclusion] The high-protein milk drink had high nutritional value,excellent bioavailability and good stability,and was one of the ideal choices for high-protein products.