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Characterization of health science popularization rumors based on the data from rumor refutation platforms in 2024
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Ruofei CHEN1, Ruiqian XIE1, Xiaofei WU2, Xiuli SHI2, Guoyong CHEN1
Chinese Journal of Public Health | 2026, 42(3) : 345 - 347
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Chinese Journal of Public Health | 2026, 42(3): 345-347
• Survey and Report •
Characterization of health science popularization rumors based on the data from rumor refutation platforms in 2024
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Ruofei CHEN1, Ruiqian XIE1, Xiaofei WU2, Xiuli SHI2, Guoyong CHEN1
Affiliations
  • 1Chinese Health Education Center, Beijing 100011, China
  • 2Shenzhilan (Beijing) Technology Co., Ltd., Beijing 100043, China
Published: 2026-03-10 doi: 10.11847/zgggws1147532
Outline
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Objective

To analyze the dissemination patterns and textual features of health science popularization rumors, establishing a foundation for the development of rumor mitigation and control mechanisms.

Methods

A content analysis was conducted on a sample of 348 health-related rumors published in August 2024 by People's Daily Online, China Science Communication, and the China Internet Joint Rumor Debunking Platform. Rumor themes, emotional valence, involved stakeholders, and linguistic tone were systematically coded and statistically evaluated by chi-square tests to assess distributional differences across platforms.

Results

Predominant themes included healthy lifestyles (35.34%), disease prevention and control (34.49%), and food safety issues (30.17%), with no significant variation in theme distribution among platforms (P > 0.05). Negative emotional contents accounted for 55.75%, exhibiting significant inter-platform differences (P < 0.05). The primary stakeholders involved were the general public (62.64%) and patients (22.99%), with no significant inter-platform differences (P > 0.05). The dominant linguistic structures were declarative sentences (41.95%) and interrogative sentences (33.33%), with notable differences in distribution across platforms (P < 0.05).

Conclusions

Health science popularization rumors demonstrate strong links to public health concerns, notable emotional valence, targeted dissemination strategies, and diverse linguistic approaches. Strengthening surveillance, early warning systems, and cross-platform collaboration is essential for enhancing public health literacy and preventing rumor proliferation at the source.

health science popularization rumors  /  dissemination characteristics  /  emotional valence  /  linguistic strategies  /  rumor refutation mechanism
陈若菲, 解瑞谦, 吴晓飞, 施秀丽, 陈国永. 健康科普谣言特征分析:基于2024年辟谣平台数据. 中国公共卫生, 2026 , 42 (3) : 345 -347 . DOI: 10.11847/zgggws1147532
Ruofei CHEN, Ruiqian XIE, Xiaofei WU, Xiuli SHI, Guoyong CHEN. Characterization of health science popularization rumors based on the data from rumor refutation platforms in 2024[J]. Chinese Journal of Public Health, 2026 , 42 (3) : 345 -347 . DOI: 10.11847/zgggws1147532
Year 2026 volume 42 Issue 3
76
29
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Article Info
doi: 10.11847/zgggws1147532
  • Receive Date:2025-03-17
  • Online Date:2026-10-23
  • Published:2026-03-10
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History
  • Received:2025-03-17
  • Revised:2025-06-05
  • Accepted:2026-02-04
Affiliations
    1Chinese Health Education Center, Beijing 100011, China
    2Shenzhilan (Beijing) Technology Co., Ltd., Beijing 100043, China

Corresponding:

CHEN Guoyong, E-mail:
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小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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