Full
Outline
To explore the consumer preferences for different types of pure milk products and their relationship with emotional responses they trigger.
The 9-point hedonic scale and the previously established pure dairy product emotion scale (PDPES) were used in this study. Cluster analysis, correlation analysis,multiple factor analysis and partial least squares analysis were also used to study preferences and emotional responses to 6 kinds of pure milk products.
Consumer preferences for different types of pure milk products differed significantly, with lactose-hydrolyzed milk and organic milk being more favored by consumers (P<0.05). Gender and age had no significant influence on pure milk consumer preferences (P>0.05). The 6 kinds of pure milk products showed significant differences in most emotional responses across the 3 dimensions: Property cognition, acceptance appraisal and neutral property cognition (P<0.05). Lactose-hydrolyzed milk, organic milk and pasteurized milk elicited stronger emotional responses. Partial least squares analysis showed that consumer preference for pure milk product was most strongly associated with the factor of acceptance appraisal, and the key emotional characteristics affecting differences in consumer preference were property cognition and acceptance appraisal.
This study identifies differences in preferences for different types of pure milk and their associated typical emotional characteristic indicators, providing a theoretical basis and data support for future product sensory claims, formula upgrades and consumer insights.
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| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
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