To understand female consumers' perceptual needs for electric vehicle styling and to solve the problem of matching these needs with electric vehicle designs, a research method based on perceptual analysis for styling electric vehicles for women is proposed. This study analyzes the styling differences between electric vehicles and traditional fuel vehicles to determine the direction of electric vehicle styling. Additionally, morphological analysis is used to deconstruct the design of electric vehicles. Based on the theoretical framework of perceptual engineering, perceptual vocabulary and representative samples for electric vehicles are collected and selected. Factor analysis is used to extract the main factors affecting the styling of electric vehicles for women. The judgment matrices are constructed using the hierarchical analysis to calculate the relative weights of the perceptual terms. Using quality function deployment tools, a mapping model between perceptual imagery and automobile design elements is built to transform users' perceptual imagery into design elements for women's electric vehicle styling. It is concluded that female users prefer EV styling designs with a wheelbase ≤ 60% of the vehicle length, a larger A-pillar tilt angle, a grille-less design, closed wheels, rounded or fused headlights, slim taillights, pop-up door handles, rounded shoulder lines, and floating roof windows. The research framework based on perceptual analysis can effectively extract female consumers' needs for electric vehicle styling. This framework provides some guidance for the design of electric vehicles for women.