This paper took cross-border E-commerce as an example to analyze the internal mechanism by which the digital economy empowered agricultural trade between Henan and ASEAN. This included four mechanisms: digital supply chain integration, digital marketing and brand building, digital production and quality control, and digital services and ecological support. The effectiveness of this empowerment was evaluated from three dimensions: macro trade performance, micro entity growth, and industrial and regional development. The study also pointed out the current challenges such as asymmetry in digital infrastructure and rules, barriers to cross-border data flow and trust, and shortage of specialized talents. It proposed countermeasures such as jointly building digital infrastructure, constructing a trustworthy data circulation system, and improving talent incubation mechanisms, with the aim of providing theoretical basis and practical paths for deepening regional agricultural cooperation and promoting inland opening-up.

digital economy  /  agricultural trade  /  Henan Province