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Impact Mechanism of Awe on the Purchase Intention of Construction Waste Recycling Products
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Zhi-kun DING1, 2, 3, Tao HUANG2, Qi-fan YANG2, Zhao-yang XIONG2, *, Feng-mei REN4
Science Technology and Engineering | 2025, 25(11) : 4809 - 4816
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Science Technology and Engineering | 2025, 25(11): 4809-4816
• Papers·Environmental and Safe Science •
Impact Mechanism of Awe on the Purchase Intention of Construction Waste Recycling Products
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Zhi-kun DING1, 2, 3, Tao HUANG2, Qi-fan YANG2, Zhao-yang XIONG2, *, Feng-mei REN4
Affiliations
  • 1 Key Laboratory of Coastal Urban Resilient Infrastructures, Ministry of Education (Shenzhen University), Shenzhen 518060, China
  • 2 Sino-Australia Joint Research Center in BIM and Smart Construction, Shenzhen University, Shenzhen 518060, China
  • 3 Shenzhen Key Laboratory of Green, Efficient and Intelligent Construction of Underground Metro Station, Shenzhen University, Shenzhen 518060, China
  • 4 Shenzhen Second People's Hospital/First Affiliated Hospital of Shenzhen University, Shenzhen 518035, China
Published: 2025-04-18 doi: 10.12404/j.issn.1671-1815.2403470
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To enhance market acceptance of construction waste recycling products, the impact of awe on consumers’ purchasing willingness investigated was investigated. Using an emotion assessment scale, purchase intention scores, and fNIRS, along with a virtual purchase experimental setup, the effects of awe induced by nature videos on subjects’willingness to purchase construction waste recycling products were examined. Measurements were conducted to separately assess the emotions induced by nature videos, the willingness to purchase construction waste recycling products, and the changes in brain activity during the viewing of nature videos. The results from the emotion assessment scale revealed that nature videos significantly induced awe emotions. The fNIRS data demonstrated deactivation in the brain's default mode network (DMN), associated with self-processing. This suggests that the experience of awe may be linked to reduced self-consciousness. The scoring data indicated that the awe experienced significantly enhanced the subjects' willingness to purchase construction waste recycling household products, however, the subjects' willingness to purchase construction waste recycling materials were not being significantly influenced by awe. Therefore, in construction waste recycling household product marketing, leveraging awe through natural videos can increase the willingness to purchase construction waste recycling household products, subsequently improving its market acceptance.

construction waste recycling products  /  awe  /  purchase intention  /  fNIRS
Zhi-kun DING, Tao HUANG, Qi-fan YANG, Zhao-yang XIONG, Feng-mei REN. Impact Mechanism of Awe on the Purchase Intention of Construction Waste Recycling Products[J]. Science Technology and Engineering, 2025 , 25 (11) : 4809 -4816 . DOI: 10.12404/j.issn.1671-1815.2403470
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Year 2025 volume 25 Issue 11
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Article Info
doi: 10.12404/j.issn.1671-1815.2403470
  • Receive Date：2024-05-11
  • Online Date：2025-07-09
  • Published：2025-04-18
Article Data
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History
  • Received：2024-05-11
  • Revised：2024-08-01
Funding
Affiliations
    1 Key Laboratory of Coastal Urban Resilient Infrastructures, Ministry of Education (Shenzhen University), Shenzhen 518060, China
    2 Sino-Australia Joint Research Center in BIM and Smart Construction, Shenzhen University, Shenzhen 518060, China
    3 Shenzhen Key Laboratory of Green, Efficient and Intelligent Construction of Underground Metro Station, Shenzhen University, Shenzhen 518060, China
    4 Shenzhen Second People's Hospital/First Affiliated Hospital of Shenzhen University, Shenzhen 518035, China
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光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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