Science and technology is the primary productivity, science popularization is a huge motivation behind economic development and social progress, it is observed that the better the science popularization is conducted, the more well-developed the economy and society will remain, and inevitably, the happier the people there will feel. We should do our utmost to vigorously strengthen the efforts made into science popularization, advocate scientific concept, uphold scientific spirit, and add some cultural elements to scientific connotation during the massive development and prosperity of culture with a view to avoiding the formation and dissemination of such sort of culture which will be detrimental and pose negative effects to the society, contributing to the healthy development of culture. Science popularization whose importance is universally-known is a social undertaking involving the efforts of people from all walks of life, however, to have it implemented well in practice is not an easy job, therefore, from that sense, a large number of effective measures should be taken to motivate the scientists to engage this activity.

Over the development of the past 25 years, Natural Science Funds of China (NSFC) has now become an important part of national knowledge innovation system, and has provided a strong protection for our country to catch up with and surpass the advanced world levels in basic science fields. Now, the NSFC has been a vital pillar for the sustainable development of social and science enterprise in China. Through the continuous exploration and practice, NSFC has accumulated rich experiences in the management of science funds, and has formed a management system of Chinese characteristic. Meanwhile, through the subsidization of NSFC, the project forms a huge scientific information database of scientific achievements, talented and platforms, etc, by the process of project application to project finished. The science communication of NSFC should start at the information needs of government agencies, scientists group and the public towards NSFC and aim at creating an effective information communication system by using modern science communication methods and different media. It uses sci-tech news reports as the main body using modern communication language, together with other communication means, to inform the general public about the NSFC so as to build a social environment for technological innovation and accelerate the development of social and science enterprise in China. At the same time, it also provides an opportunity for the government, science and engineering and the general public to know more about the NSFC and then to push it to a better future. The communication of NSFC's performance should be launched on the principles of objectivity, authenticity, timeliness, confidentiality and risk avoiding. It also puts forward that the communication should target the needs of audience, integration of communication channels, and timing of communication. It stresses the combination of the internal communication and the external communication. We should give full play to the mix of mainstream media and the sci-tech mainstream media.

A great number of changes have taken place in the relation between science & society and something occurring in science research since the second half of 20th century, science in the contemporary era needs to be open to the public, science communication proves to be a pivotal route and mechanism to promote and realize this kind of being open, what is more, to strengthen institution building is a must to promote science communication to the public and the society as a whole.

Over the years, the government has continually made improvements in cultivating science talents, however it cannot meet the needs of the national science and technology dissemination and popularization work. How to construct science popularization professional workforce is the current urgent problem to address in the innovation system of the country. This paper analyzes 2010 national scientific and statistical data, full-time personnel working on science popularization, team status of full-time personnel in China, and proposes a Science Popularization Talent Development Plan as a strategic goal, countermeasures and suggestions.

Science extending activity is the general term of the science popularization activities carried out by such public groups or organizations as institutions of higher learning, science and research institute, academic groups of science, and science foundation aiming at promoting the scientific literacy of the general public and boosting the communication between the public and scientist. It is of a necessity for the researchers to conduct two-way science popularization activities, namely science extending activity, to the public on an equal footing according to their researches, this is the social responsibilities of the scientists. Such kind of activity initially came to be known during the late of 1990s and the beginning of this century in USA and some European countries, the reason why great emphasis should be put on the dialogue and communication between the public and the scientists is that the development of science can not be going further without the public support and that the decision making of science needs the participation of the public. Despite the fact that the conduction of science extending activity in Japan was slightly later than that in USA and Great Britain, less than a decade in the past witnessed its realization of being institutionalized in Japan. It is good, but plenty of problems need to be resolved prior to doing a great job in science extending activity.

This paper, taking People's Daily, a representative of print media, as an example, analyzes the role and position of the mass media playing in basic research, and puts forward some suggestions regarding how to promote the research by resorting to help from mass media, these suggestions are stated as follows, to set and determine different targets accordingly, to choose relevant media, to closely cooperate with media, to select appropriate reporting ways and channels, to invite journalists to make a coverage of some basic research ahead of time, and to actively provide some professional training and knowledge concerning science popularization to the media.

This paper analyses the documentary/book Le monde selon Monsanto made by Marie-Monique Robin and discusses the position and role of science communication in highly controversial and risky subjects. It concludes that the investigation and reflection based on the facts is the major role in this kind of subject, and it is one of duties for science communication in risky society to reflect the voices from those beyond science community and related groups.