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  • Hongxia Sun
    Studies on Science Popularization. 2015, 10(2): 61-68.

    The progress of British science and technology led to the prosperity of economy and industry. However, because of the challenges from pseudo-scientific thought and movement and criticism to scientific methodology, cultural significance of science and value from scholars of religion and humanities, science was in crisis. Important intellectual background is provided by investigating science crisis, its causes and effects in Victorian era, in order to deepen exploration of philosophical debates, the essence and relevance of scientific culture and humanity culture in the period.

  • Jiaxin Lu, Yuanyi Huang, Yongmei Chen
    Studies on Science Popularization. 2015, 10(2): 69-77.

    This paper applies Alexa, Similar SiteSearch, Google and other web tools to collect data and its related influencing factors, and analyze the main influencing factors of site influence. By choosing 15 typical websites, five measures of influence, 12 site influence factors affecting the canonical correlation analysis, we establishes the science website model of relationship between influence and impact factor. Analysis results show that the breadth of the websites influence are mainly affected by the quality of resources, update speed, and the influence of the loading speed; Intensity of websites influence affected by the style design, site navigation, content, form, influence; Popular science comprehensive influence mainly by style design, site navigation, the influence of the quality of resources. Proposed to introduce fashionable element, the innovation science web site design, expression, building features, the original resources, improving the quality of web resources, attaches great importance to the website hardware and security, reduce user use disorders and promote the whole media information fusion, promote science popularization website comprehensive service ability and so on.

  • Lu Liu, Rongting Zhou, Guangbin Liu
    Studies on Science Popularization. 2015, 10(2): 78-85.

    A comparative analysis was carried out on the successive China (Wuhu) Popular Science Products Expo Fair, from five aspects: Expo theme, scale, transaction, type of activities, the characteristic and significance of the Expo. And we took advantage of the SWOT-PEST model to analyze the external and internal factors that affected the development of the Expo, in four areas (politics, economy, society and technology). In addition, we identified the developmental strengths and weaknesses of the Expo, analyzed opportunities and threats in the future, and some thinking and advice were put forward, hoping to offer certain decision support and reference.

  • Mingduo Yang, Yingmin Guo
    Studies on Science Popularization. 2015, 10(2): 86-94.

    The twenty-first Century is the era with rapid science and technology development. People are eager to improve their science literacy in order to meet the needs of social development. The combination of popular science and tourism offers a good way for the spread of science and technology. This study summarizes research progress of popular science tourism at home and abroad in terms of concept, resource, development, strategy, and feartured popular science tourism. And it also reviewes the research progress of popular science tourism.

  • Kaixun Zhang
    Studies on Science Popularization. 2015, 10(1): 5-9.

    Popular science writing is creation of human developments concerning science. Science writers are volunteers in the domain of human spiritual world. They try to understand science and human, building a wonderful bridge between the material knowledge and the value of knowledge. Understanding of the world, is the foundation of science writing. Reflection is the essense of popular science writing. Science writing should integrate the knowledge and humanity.

  • Junping Hu, Qi Zhong, Hui Luo
    Studies on Science Popularization. 2015, 10(1): 10-16.

    The informatization is the direction of the effort in science popularization in new era. It refers to the change not only in the technological method and channel of science popularization, but also in the concept and model of science popularization. This paper presents the connotation of informatization in science popularization (ISP) in 3 dimensions, which relates to the knowledge management and the informatization in education to some extent. In terms of practice, ISP in China includes the digitalization period, networking period and intelligentization period. The three periods have their starting points, and they still continue the development. ISP is of great importance in promoting the construction of knowledge society and creating the ambient of scientific culture in the society. The measurement of ISP is the effective guarantee to promote the work process and achieve the ultimate goal.

  • Qinghua Chen, Chensheng Wu, Yanjun Liu
    Studies on Science Popularization. 2015, 10(1): 17-25.

    The informatization is the direction of the effort in science popularization in new era. It refers to the change not only in the technological method and channel of science popularization, but also in the idea and model of science popularization. This paper presents the connotation of informatization in science popularization (ISP) in 3 dimensions, which is related to the knowledge management and the informatization in education to some extent. In terms of practice, ISP in China includes the digitalization period, networking period and intelligentialize period. The three periods have their starting points, and they still continue the development. ISP is of great importance in promoting the construction of knowledge society and creating the ambient of scientific culture in society. The measurement of ISP is the effective guarantee to promote the work process and achieve the ultimate goal.

  • Biaowen Huang, Linjia Xu
    Studies on Science Popularization. 2015, 10(1): 26-33.

    This article explored the influence and strategy of social media to science communication modes, taking the issue of PM2.5 diffusion on social media as an example. It found the influence is manifested in user participating content production of science communication, community network of diffusion routes, uncertainty of communication and self-clarification of rumors. It also proposed strategies of transforming discourse of science information, aggregating science network communities, fostering science communication opinion leaders.

  • Tianlei Zang, Qingquan Qian
    Studies on Science Popularization. 2015, 10(1): 34-41.

    An evaluation method of science popularization level of new energy based on AHP (Analytic Hierarchy Process) and TOPSIS (Technique for Order Preference by Similarity to an Ideal Solution) is proposed in this paper. 6 first-level evaluation indexes including science popularization personnel, science popularization space, science popularization venues, science popularization media, science popularization activities and science popularization influence are selected to construct an evaluation index system for science popularization level which includes 22 second-level indexes. AHP is used to confirm the weight of each evaluation index, TOPSIS is applied for assessment and calculation, and the evaluation results are given in accordance with relative closeness. To verify effectiveness of this method, the operation data of 5 new energy science popularization bases are collected, and the sorting result of science popularization level of new energy is provided.

  • Junqing Zhai, Huaixin Zhu
    Studies on Science Popularization. 2015, 10(1): 42-48.

    With the rapid development of Chinese society and economy, there is an increasing demand for qualified science and technical personnel for China's modernization. However, students' interest in learning science and their aspirations to pursue science-related professions decline sharply when they are getting old. This issue has become a considerable concern in the field of science education. This survey study sets out to investigate grade 7 students from three regions in Zhejiang province. The research findings of this study have shown that students were highly interested in studying science, but very few would like to become a scientist. Factors such as parents' attitudes to science, peers' attitudes to science, students' school science experience, self-efficacy science learning, images of scientists, informal science experience may shape the formation of students' science aspirations. Moreover, students' science aspirations had significant difference on gender and family background.