Latest ArticlesSince socialization is the developing trend of the practical work of science popularization, it is important to make various sectors of society to engage in the undertaking. Beijing Association for Science and Technology has been conducted on researches, building various platforms and working with other sectors of society on the undertaking of science popularization, and all these work have got some achievements. The survey tries to understand the current status of various sectors of society involving in science popularization activities, to explore the ideas and methods to promote various sectors of society participating in science popularization, to put forward some suggestions on policy-making in developing socialization of science popularization.
Digital science and technology museum is the digital distribution center of science popularization resources with the function of supporting science popularization products exploitation and creation, carrying out science education for the public on the internet. In recent years, digital science and technology museum develops rapidly. Based on the analyses of digital science and technology museum’s characteristics, this paper focuses on discussions of the digital science and technology museum’s current situation and its problems, shows the significance of science popularization methods innovation of Chinese digital science and technology museum. Finally, the measures of innovating digital museum science popularization methods are put forward.
The era of all-media is coming. This paper reviews the definition and characteristics of all-media and discusses its great power to promote social transformation.
The events health care shocked the medical world of 2010. This paper analyzes the present situation and existing problems of medical science from the perspective of science communication; suggests that professionals should communicate medical science by scientific methods to make it accessible to the public; government should support the communication of medical science and mass media should be the important channel.
The large-scale multimedia interactive exhibit “The world of flower”, which was developed by Beijing Botanical Garden, applying modern multimedia technology while demonstrating large-scale model of flower; introduces the structure, function, evolutionary path and cultural connotations of the flower in detail. An interactive platform was built for visitors, especially teenagers who will know and learn more science knowledge of plant. The useful knowledges and the lively form it has brought great social and economic benefits after this exhibit put into use. Meanwhile, the three major trends of the science communication worldwide, which are “innovation of ideas, methods and technologies”, were applied in its design and production.
With the rise of new technologies such as all-media, 3G network and LED display, opportunities and challenges emerge in the field of science popularization. This paper describes the R&D of a new digital facility AMSPW (All-media Science Popularization Window) as well as its application and extension; discusses the significance and different approaches in creating new means for science popularization with new technologies under present circumstances. It presents the establishment of a science popularization system based on AMSPW as well as solutions for notable issues.
In face of the situation such as basic scientific literacy of citizens in our country is less optimistic and Web 2.0 era is coming, Wikipedia network is becoming a new popular model of science popularization. Wikipedia is a typical innovation of Web 2.0 under the conditions of knowledge society. It can stimulate most of the internet users to be involved in the creation and interaction on the net. Hudong.com, for example, as the largest global Chinese Wikipedia supported and constructed by volunteers from all over the world, makes up the disadvantages of the traditional popular science website, realizes the transformation of the purpose of science popularization, diversification of subjects, change of content organization, transformation of communicative forms and paths, building of self-improvement mechanism etc. However, it also has the following disadvantages: low rate of popularization and low quality of the entries. In conclusion, the paper gives advices aiming at these disadvantages in order to popularize this model better.
With the implementation and development of the Outline of the National Scheme for Scientific Literacy, science popularization in China has entered a new stage; the methods and forms of science popularization diversify, showing a flourishing trend. As one of the important carriers, popular science films & television will play an increasingly important role in the future. This paper analyzes the status quo of science popularization films and television in China, points out the existing problems, introduces excellent experience of foreign popular science films & television, analyzes scientific elements of the U.S. TV show——Big Bang Theory and Discovery particularly. It also gives some advices on the development of popular science films & television.
The article explores the marketing strategy of science popularization activities by case study on science popularization done by some domestic and overseas enterprises in recent years. Making use of the market exploitation experience of Beijing Olympic Games and Shanghai Expo, the paper intends to find the proper marketing strategies for science popularization and provide references for carrying out enterprise-sponsored popular science activities effectively.
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