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How to Guide the Enterprises to Participate in the Activities of Science Popularization: An Analysis on the Marketing Strategy of Science Popularization Activities Based on Studying Science Popularization by Enterprises
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Yingqiu Gao, Jun Yan
Studies on Science Popularization | 2011, 6(Z2) : 56 - 60
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Studies on Science Popularization | 2011, 6(Z2): 56-60
How to Guide the Enterprises to Participate in the Activities of Science Popularization: An Analysis on the Marketing Strategy of Science Popularization Activities Based on Studying Science Popularization by Enterprises
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Yingqiu Gao, Jun Yan
Affiliations
  • Beijing Development Center of Popular Science, Beijing 100077
Published: 2011-02-28
Outline
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The article explores the marketing strategy of science popularization activities by case study on science popularization done by some domestic and overseas enterprises in recent years. Making use of the market exploitation experience of Beijing Olympic Games and Shanghai Expo, the paper intends to find the proper marketing strategies for science popularization and provide references for carrying out enterprise-sponsored popular science activities effectively.

science popularization by enterprises  /  marketing  /  strategy
Yingqiu Gao, Jun Yan. How to Guide the Enterprises to Participate in the Activities of Science Popularization: An Analysis on the Marketing Strategy of Science Popularization Activities Based on Studying Science Popularization by Enterprises[J]. Studies on Science Popularization, 2011 , 6 (Z2) : 56 -60 .
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  • Receive Date：2010-12-03
  • Online Date：2026-07-30
  • Published：2011-02-28
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  • Received：2010-12-03
Affiliations
    Beijing Development Center of Popular Science, Beijing 100077
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多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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