Latest ArticlesSince the Third Plenary Session of the Eleventh Central Committee of the CCP in 1976, the activities to popularize science of the Chinese Physical Society got very big development. All levels of organizations of the Chinese Physical Society have held some large scale science popularization activities on schedule. These activities which also went ahead with the continuous development of the Chinese Physical Society and became more and more fruitful in models are the great support to the national science popularization.
At the present time, the existing state of misconception, neglecting, forbiddance and vigilance in the realm of propagation of science and technology is surprisingly insufficient to reach its ideal, known as the historic, moral, and academic responsibilities. It is extremely difficult to quest the truth in this field. However, like an old Chinese saying, “truth is only concealed in the pure honesty”. Therefore, an honest attitude would help us to achieve the truth and solve the problems. And we expect that our honest introspection would reveal to the current society, which is preferable faking some facts, some truths, some verities, some realities, some sincerities and some franknesses.
Two characteristics of the enlightenment are the emergence and popularization of new ideas. Science commu-nication is an important part of the enlightenment. Enlightenment which is the prerequisite and the starting point for pu- blic participation in science contributes to the realization of science communication. Based on the relationship between enlightenment and science, science communication should promote a full range of scientific enlightenment. Based on the reflections on the enlightenment, science communication should promote active participation in public affairs, to provide practical experience and accumulation of the local enlightenment. Science communication should promote the combination of elite culture and grassroots community and realize China’s cultural reconstruction, modernization of Chinese and complete enlightenment.
Starting from the basic characteristics of animation & cartoon, combined with the development of domestic animation industry experience, it shows that the overall development of popular science animation industry status and development prospects. China has so far established the mechanism to integrate popular science audio-visual (video and animation) undertaking and commercial industry, therefore it also gives some suggestions on marketlization and professionalization.
Images are not the accessories or decorations any more, and they begin serving the function of delivering me-ssage and spreading viewpoints. Photographing is very popular in China. The technical progress has improved the influnceof images, and the thick eyebrows (captions) and big eyes (images) in all kinds of science publications, including newspapers, magazines, books, and etc. Films, televisions, cartoons can provide people more prosperous visual feast. In the meantime, visualization has weakened the people’s capabilities of knowing the world clearly. In this visual era, analyzing the transmitting properties and studying the transmitting strategies of images are the approaches to explore sc- ience communication.
It analyzes some common problems of popular science works in China, such as lack of innovation in content, simple presentation, far to meet the needs of various users, inappropriate media application, the inadequate and insu-fficient industrial chain, incomplete knowledge, and so on. It is very clear that changing the concept of digital science is the key issue for the digital publishing industry to focus on. At the same, it gives some effective measures and appr-oaches in terms of standardization, visualization and getting topics.
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