It analyzes some common problems of popular science works in China, such as lack of innovation in content, simple presentation, far to meet the needs of various users, inappropriate media application, the inadequate and insu-fficient industrial chain, incomplete knowledge, and so on. It is very clear that changing the concept of digital science is the key issue for the digital publishing industry to focus on. At the same, it gives some effective measures and appr-oaches in terms of standardization, visualization and getting topics.

digital popular science  /  concept  /  problems  /  changes