At the present time, the existing state of misconception, neglecting, forbiddance and vigilance in the realm of propagation of science and technology is surprisingly insufficient to reach its ideal, known as the historic, moral, and academic responsibilities. It is extremely difficult to quest the truth in this field. However, like an old Chinese saying, “truth is only concealed in the pure honesty”. Therefore, an honest attitude would help us to achieve the truth and solve the problems. And we expect that our honest introspection would reveal to the current society, which is preferable faking some facts, some truths, some verities, some realities, some sincerities and some franknesses.

Two characteristics of the enlightenment are the emergence and popularization of new ideas. Science commu-nication is an important part of the enlightenment. Enlightenment which is the prerequisite and the starting point for pu- blic participation in science contributes to the realization of science communication. Based on the relationship between enlightenment and science, science communication should promote a full range of scientific enlightenment. Based on the reflections on the enlightenment, science communication should promote active participation in public affairs, to provide practical experience and accumulation of the local enlightenment. Science communication should promote the combination of elite culture and grassroots community and realize China’s cultural reconstruction, modernization of Chinese and complete enlightenment.

Starting from the basic characteristics of animation & cartoon, combined with the development of domestic animation industry experience, it shows that the overall development of popular science animation industry status and development prospects. China has so far established the mechanism to integrate popular science audio-visual (video and animation) undertaking and commercial industry, therefore it also gives some suggestions on marketlization and professionalization.

Images are not the accessories or decorations any more, and they begin serving the function of delivering me-ssage and spreading viewpoints. Photographing is very popular in China. The technical progress has improved the influnceof images, and the thick eyebrows (captions) and big eyes (images) in all kinds of science publications, including newspapers, magazines, books, and etc. Films, televisions, cartoons can provide people more prosperous visual feast. In the meantime, visualization has weakened the people’s capabilities of knowing the world clearly. In this visual era, analyzing the transmitting properties and studying the transmitting strategies of images are the approaches to explore sc- ience communication.

It analyzes some common problems of popular science works in China, such as lack of innovation in content, simple presentation, far to meet the needs of various users, inappropriate media application, the inadequate and insu-fficient industrial chain, incomplete knowledge, and so on. It is very clear that changing the concept of digital science is the key issue for the digital publishing industry to focus on. At the same, it gives some effective measures and appr-oaches in terms of standardization, visualization and getting topics.

Based on predecessors’ work and deep understanding about the definition and characteristics of the digital museum, it brings up a model of the 21st digital museum. Meanwhile, according to the information technology, the digital museum is divided into three main types with different science communication methods and target visitors.

Economic and social development requires China to improve the public scientific literacy as soon as possible. science popularization is an important support to the construction of the people’s scientific quality. The current level of the scientific quality in China is low. One important reason for the low scientific quality is the insufficient number and low level of the science popularization professionals. It is necessary to speed up the development of the science popularization professionals. The number of the science popularization professionals should be added as soon as possible, while he ability of them should be enhanced. To develop the science popularization professionals, we should do the important things first, make a system of interlocking measures, and ultimately achieve the goals of forming a “better structure, higher quality” team of science popularization professionals. With this team, we can give a solid support for the construction of the overall Well-off Society.

As the predecessor of the China Association for Science and Technology, the National Association of Popularization of Science and Technology (1950-1958) occupies an important position in the history of popular science in contemporary China. There is important theoretical and practical significance for today’s innovation of China’s scientific work and building an innovation-oriented country to research its historical development, as well as the characteristics and experience of popular science work.

The science museums in US share a rich source of funding. The self-employed income, public funding (federal, state and local), and the donations (corporate, foundation or individual) ties the three major sources of funding for the museum. The recent financial crisis hit the museum of arts and humanities seriously, while the impact on science museum is not serious.

Science and technology museum (STM) is an important carrier of science popularization in China. However, as public welfare of our society, the healthy development of the STM has always been plagued by the funding problems. Recently, multi-channel input of STM has become a consensus. Scholars have investigated this issue extensively and got some typical viewpoints. This paper reviews the literature on the issues of multi-channel investment funds, summarizes the problems and corresponding solutions, and takes this as a basic reference of understanding of the issues and the related research.