Studies on Science Popularization
|
2023, 18(6): 32-40
• Science Communication •
Evaluation Indicator System for Science Popularization Short Videos:Concept Clarification, Value Deliberation, and Construction Path
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Huang Rongli1, Wang Dapeng1, Jin Mengyao1, Chen Ling1
Affiliations
1 China Research Institute of Science Popularization, Beijing 100081
doi: 10.19293/j.cnki.1673-8357.2023.06.004
Outline
The development and prosperity of science short video has become an important form of popular science products and an important channel for disseminating science to the public. However, there are also some problems behind the prosperity of science popularization short videos, such as content homogenization, pseudoscience, tort plagiarism, excessive entertainment commercialization and so on. There is an urgent need to build an evaluation index system to strengthen content supervision and review. In this paper, on the basis of clarifying the concept and value, the evaluation index system of science popularization short is constructed from the four dimensions of basic qualification, content, form and influence, including seven secondary indicators and 21 tertiary indicators, including compliance, science, guidance, popularity, artistry, technicality and influence. We hope that it can provide scientific and effective creative guidance and evaluation references for creators, platforms and relevant management departments, promote the healthy and orderly development of science popularization short ecology.
science popularization
/
short videos
/
evaluation index system
Huang Rongli, Wang Dapeng, Jin Mengyao, Chen Ling.
Evaluation Indicator System for Science Popularization Short Videos:Concept Clarification, Value Deliberation, and Construction Path[J].
Studies on Science Popularization,
2023
, 18
(6)
: 32
-40
.
DOI: 10.19293/j.cnki.1673-8357.2023.06.004
Year 2023 volume 18 Issue 6
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Article Info
doi: 10.19293/j.cnki.1673-8357.2023.06.004
- Receive Date:2023-09-08
- Online Date:2026-09-17