An investigation was carried out on the status quo of science popularization informationizationin China from June. 2013 to Dec. 2014, and subsequently we compared the survey data with the survey results of Chinese citizens’ scientific literacy conducted in Nov, 2010 and Sept, 2015, that can help us clearly identify some main difficulties facing science popularization. The main findings are stated as follows: 1. The public demand for science popularization informatization has increased, the Internet has become the most preferred media channel among which web portals and mobile media has become the most favorable one; 2. TV media is still the most impressive and favorite way to obtain science information, but an overwhelming majority of programs lack accurate positioning and their contents and styles are basically the same; 3. Professional popular science books and periodicals is a way that the public trust most in terms of acquiring information on science and technology, but transmission channels still lack innovative elements; 4. A new type of media featuring mass participation and entertainment has become a new trend for science popularization informationization; 5. Most of the public think that science popularization informatization is doing well, but the development in this regard needs to be further improved, and what the public expect most is to make online sci-tech museum and traditional media forms as the ideal channels used for science popularization informationzation; 6. Science popularization informatization level of migrant workers is developing at a slower pace compared with other groups; 7. Weaker and not rigorous selecting criteria and a lack of interdisciplinary talents have truly hampered the development of science popularization informationization.

science popularization informationization  /  media convergence  /  investigation and analysis  /  the status quo and problems  /  strategy