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On a Transmedia Analysis of the Case Concerning Tu Youyou being Awarded the Nobel Prize
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Rui Wu, Zengyi Zhang*
Studies on Science Popularization | 2016, 11(6) : 14 - 20
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Studies on Science Popularization | 2016, 11(6): 14-20
Theoretical Studies
On a Transmedia Analysis of the Case Concerning Tu Youyou being Awarded the Nobel Prize
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Rui Wu, Zengyi Zhang*
Affiliations
  • School of Humanities and Social Sciences, University of Chinese Academy of Sciences, Beijing 100049
Published: 2016-12-10 doi: 10.19293/j.cnki.1673-8357.2016.06.001
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This study uses Tu Youyou winning the Nobel Prize as an example to help understand scientific events in a variety of media platforms, such as traditional media and social media communications. Content analysis method is used to analyze traditional media and social media news reports. It’s easy to find in the research that social media pays higher attention than that of traditional media in this regard. The timeliness found on social media is pretty shorter than that of traditional media, but topics fade very quickly. As regards what they are concerned about, the event of issues are also different, traditional media are more biasedly congratulated where the public spread science knowledge. Social media platforms are more inclined to science communication in the “human” participation and controversial issue, meanwhile, social media science texts presented on quality, depth of content, and issues affecting traditional media, its role in science communication should not be ignored.

Tu Youyou  /  Nobel Prize  /  trans-media communication  /  social media  /  traditional media
Rui Wu, Zengyi Zhang. On a Transmedia Analysis of the Case Concerning Tu Youyou being Awarded the Nobel Prize[J]. Studies on Science Popularization, 2016 , 11 (6) : 14 -20 . DOI: 10.19293/j.cnki.1673-8357.2016.06.001
Year 2016 volume 11 Issue 6
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doi: 10.19293/j.cnki.1673-8357.2016.06.001
  • Receive Date:2016-09-03
  • Online Date:2026-07-30
  • Published:2016-12-10
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  • Received:2016-09-03
Affiliations
    School of Humanities and Social Sciences, University of Chinese Academy of Sciences, Beijing 100049
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https://castjournals.cast.org.cn/joweb/kpyj/EN/10.19293/j.cnki.1673-8357.2016.06.001
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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