By investigating 82 official hospital Tik Tok accounts with more than 10,000 followers in China, this paper tries to understand the current status of science popularization short video communication mechanism in hospitals. To find problems, the author further conducted a detailed textual analysis of the Tik Tok account of Xiangya Hospital of Central South University to discuss the various factors that influence the effect of the transmission. In the end, this paper puts forward following suggestions to improve the effect of communication: cultivating authoritative actors of Tik Tok accounts, making proper design of rich and exciting communication content, and producing videos in applicable presenting mode.

popularization of health science  /  Tik Tok  /  short video  /  communication effects