Home Journals Articles Updates About
CN
image
收藏切换
Research on Audience Demand Based on Data Mining of Science Popularization Videos Danmaku Texts: Take the Science Popularization Video on Bilibili as an Example
收藏切换
PDF
Yuan Cui, Xiuhua Ren
Studies on Science Popularization | 2022, 17(4) : 8 - 15
Less
收藏切换
Studies on Science Popularization | 2022, 17(4): 8-15
• Science Communication •
Research on Audience Demand Based on Data Mining of Science Popularization Videos Danmaku Texts: Take the Science Popularization Video on Bilibili as an Example
Full
Yuan Cui, Xiuhua Ren
Affiliations
  • School of Humanities and Social Sciences, Beihang University, Beijing 100191
Published: 2022-08-20 doi: 10.19293/j.cnki.1673-8357.2022.04.002
Outline
收藏切换

Taking the Bilibili danmaku video website as an example, this paper selects the science popularization video and its danmaku texts as the research sample. Data mining and text analysis are used to investigate users’ multiple requirements based on the uses and gratifications framework. The results show that the needs of science popularization video watchers consist of scientific knowledge needs, emotional resonance needs, social interaction needs, and value orientation needs. Four main suggestions are given to make compelling science popularization videos: creating detailed content and vivid images; using interesting speaking styles; taking everyday things in life as examples; propagating positive scientific concepts.

science popularization video  /  data mining  /  danmaku  /  uses and gratifications
Yuan Cui, Xiuhua Ren. Research on Audience Demand Based on Data Mining of Science Popularization Videos Danmaku Texts: Take the Science Popularization Video on Bilibili as an Example[J]. Studies on Science Popularization, 2022 , 17 (4) : 8 -15 . DOI: 10.19293/j.cnki.1673-8357.2022.04.002
Appendix
Less
Year 2022 volume 17 Issue 4
PDF
19
2
Cite this Article
BibTeX
Article Info
doi: 10.19293/j.cnki.1673-8357.2022.04.002
  • Receive Date：2021-11-18
  • Online Date：2026-07-29
  • Published：2022-08-20
Article Data
Affiliations
History
  • Received：2021-11-18
Affiliations
    School of Humanities and Social Sciences, Beihang University, Beijing 100191
References
Share
https://castjournals.cast.org.cn/joweb/kpyj/EN/10.19293/j.cnki.1673-8357.2022.04.002
Share to
QR

Scan QR to access full text

Cite this article
BibTeX
Citations
表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
关闭全屏
  • BibTeX
  • EndNote
  • RefWorks
  • TxT
Links
Articles
Latest Articles
Most Read
Collections
Updates
Events
News
Multimedia
About
About Us
Contact
No. 86 Xueyuan South Road, Haidian District, Beijing
100081
010-62199257
qkjq@cast.org.cn

Copyright © 2025 China Association for Science and Technology. All rights reserved. For all open access content, the relevant licensing terms apply.
Sponsored by the Office of the Leading Group for Cybersecurity and Informatization of CAST, and supported by Science and Technology Review Publishing House