Green WeChat Official Account is an important representative of social media on environmental communication. The text representation, discourse construction and communication mode of 100 000+ articles can concretely show the utility and construction of environmental communication. Framework and discourse studies demonstrate that the characteristics of green text are relevance, proximity and usability. Convenient aggregation, practical information, clear views and emotion are the important efficient ways of Green WeChat Official Account. It is more realistic to build “green public discourse space” than “green public sphere” in a social media. There is still a lack of scientific discourse, constructive ideas and green culture, which needs to be improved from information dissemination to value dissemination. It is an important way to establish a systematic modern green discourse system and guarantee the supply of value for “green public discourse space”.

green discourse  /  green public discourse space  /  Green WeChat Official Account  /  100 000+