This study focuses on Generation Z users’experiences and behavioral preferences with museum mobile guides. Based on the pragmatic and hedonic dimensions of the positive user experience model,20 one-on-one in-depth semi-structured interviews were conducted with Gen Z participants. NVivo 14.0 software was used for coding and analysis. The research identifies four core experiential needs: ease of information access,personalization of tour paths,immersive multi- sensory engagement,and narrative-based knowledge construction. Accordingly,an optimized mobile guide strategy framework was developed,structured around three phases:information presentation,information transmission,and information feedback. The findings provide both theoretical support and practical guidance for the integrated development of cultural communication and science popularization in museums under digital empowerment,offering a valuable reference for enhancing the effectiveness of experiential mobile guide systems in science popularization.
| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |