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Enhancing the Effectiveness of Science Popularization in Museums:An Experiential Mobile Guide Study from the Generation Z Perspective
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Lei Ao1, Hualong Liu2, Yuhe Han3
Studies on Science Popularization | 2025, 20(3) : 93 - 102
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Studies on Science Popularization | 2025, 20(3): 93-102
Science Popularization Capacity
Enhancing the Effectiveness of Science Popularization in Museums:An Experiential Mobile Guide Study from the Generation Z Perspective
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Lei Ao1, Hualong Liu2, Yuhe Han3
Affiliations
  • 1School of Arts and Communication,Beijing Normal University,Beijing 100875
  • 2National Museum of China,Beijing 100005
  • 3SmartX,Beijing 100089
doi: 10.19293/j.cnki.1673-8357.2025.03.010
Outline
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This study focuses on Generation Z users’experiences and behavioral preferences with museum mobile guides. Based on the pragmatic and hedonic dimensions of the positive user experience model,20 one-on-one in-depth semi-structured interviews were conducted with Gen Z participants. NVivo 14.0 software was used for coding and analysis. The research identifies four core experiential needs: ease of information access,personalization of tour paths,immersive multi- sensory engagement,and narrative-based knowledge construction. Accordingly,an optimized mobile guide strategy framework was developed,structured around three phases:information presentation,information transmission,and information feedback. The findings provide both theoretical support and practical guidance for the integrated development of cultural communication and science popularization in museums under digital empowerment,offering a valuable reference for enhancing the effectiveness of experiential mobile guide systems in science popularization.

museum mobile guide  /  effectiveness of science popularization  /  Generation Z  /  characteristics of positive user experience
Lei Ao, Hualong Liu, Yuhe Han. Enhancing the Effectiveness of Science Popularization in Museums:An Experiential Mobile Guide Study from the Generation Z Perspective[J]. Studies on Science Popularization, 2025 , 20 (3) : 93 -102 . DOI: 10.19293/j.cnki.1673-8357.2025.03.010
Year 2025 volume 20 Issue 3
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doi: 10.19293/j.cnki.1673-8357.2025.03.010
  • Receive Date:2024-11-05
  • Online Date:2026-03-18
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  • Received:2024-11-05
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    1School of Arts and Communication,Beijing Normal University,Beijing 100875
    2National Museum of China,Beijing 100005
    3SmartX,Beijing 100089
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
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Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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