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Research on the Influencing Factors of Visitor Satisfaction in the China Science and Technology Museum
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Rongliang Rao, Xiaosong Sun, Xiao Yuan
Studies on Science Popularization | 2025, 20(5) : 102 - 108
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Studies on Science Popularization | 2025, 20(5): 102-108
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Research on the Influencing Factors of Visitor Satisfaction in the China Science and Technology Museum
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Rongliang Rao, Xiaosong Sun, Xiao Yuan
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  • China Science and Technology Museum,Beijing 100101
Published: 2025-10-20 doi: 10.19293/j.cnki.1673-8357.2025.05.010
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To enhance the China Science and Technology Museum(CSTM)visitor satisfaction,This reseanh constructs a structural model to inquire into the interaction mechanism among visitor expectations,perceived quality,perceived value,visitor satisfaction,and visitor loyalty. During the periol from August to October 2024,the research team conducted a survey among CSTM visitors,the results show that perceived quality and perceived value have a significant positive impact on visitor satisfaction,while,visitor expectations exert a relatively weak influence on visitor satisfaction. Furthermore,visitor satisfaction was found to have a positive effect on visitor loyalty. Therefore,CSTM should focus on enhancing perceived quality and perceived value.

science and technology museum  /  visitor satisfaction  /  structural equation model
Rongliang Rao, Xiaosong Sun, Xiao Yuan. Research on the Influencing Factors of Visitor Satisfaction in the China Science and Technology Museum[J]. Studies on Science Popularization, 2025 , 20 (5) : 102 -108 . DOI: 10.19293/j.cnki.1673-8357.2025.05.010
Year 2025 volume 20 Issue 5
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doi: 10.19293/j.cnki.1673-8357.2025.05.010
  • Receive Date:2025-04-01
  • Online Date:2026-01-07
  • Published:2025-10-20
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  • Received:2025-04-01
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    China Science and Technology Museum,Beijing 100101
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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