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Optimization Strategies for Multimodal Narratives in Science Popularization Short Videos:A Case Study of Bilibili Account“Huazha Hua Xiaolao”
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Shihan Zhou, Wen Huang
Studies on Science Popularization | 2025, 20(2) : 81 - 90
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Studies on Science Popularization | 2025, 20(2): 81-90
Science Communication
Optimization Strategies for Multimodal Narratives in Science Popularization Short Videos:A Case Study of Bilibili Account“Huazha Hua Xiaolao”
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Shihan Zhou, Wen Huang
Affiliations
  • Department of Science Communication,University of Science and Technology of China,Hefei 230000
Published: 2025-04-20 doi: 10.19293/j.cnki.1673-8357.2025.02.009
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The effective communication of scientific information in popularization short videos requires the collaboration of multiple modal discourses. The integration,complementarity,and reinforcement among these multimodal discourses facilitate audiences’understanding of complex scientific knowledge. Based on a multimodal discourse analysis framework,this study explores the narrative strategies of science popularization short videos intending to enhance their effectiveness. This study selects thescience popularization short videos from the Bilibili account“Huazha Hua Xiaolao”as the research object,analyzing the interaction among visual,linguistic,and auditory modal discourses within the videos. Findings indicate that multimodal narratives enhance the narrative expressiveness of science popularization short videos,stimulate emotional expression,and expand cross-media storytelling capabilities. On this basis,this paper proposes the following narrative strategies:scene-based narrative contextual optimization,deep integration of emotions and narrative cues,and cross-platform multimodal storytelling with full-link dissemination. These strategies aim to provide theoretical and practical guidance for the creation and dissemination of science popularization short videos.

science popularization short videos  /  multimodal discourse analysis  /  multimodal narrative
Shihan Zhou, Wen Huang. Optimization Strategies for Multimodal Narratives in Science Popularization Short Videos:A Case Study of Bilibili Account“Huazha Hua Xiaolao”[J]. Studies on Science Popularization, 2025 , 20 (2) : 81 -90 . DOI: 10.19293/j.cnki.1673-8357.2025.02.009
Year 2025 volume 20 Issue 2
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doi: 10.19293/j.cnki.1673-8357.2025.02.009
  • Receive Date:2024-11-13
  • Online Date:2026-03-16
  • Published:2025-04-20
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  • Received:2024-11-13
Affiliations
    Department of Science Communication,University of Science and Technology of China,Hefei 230000
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Number of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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