Video communication has become one of the mainstream forms of science popularization today. From the perspective of the relationship and duration between science popularization narrative and the real world, this paper classifies science popularization videos and analyzes their narrative characteristics. And propose the main forms of transmedia storytelling in science popularization videos in the era of integrated media, namely integrated narrative and interactive narrative, and provide a detailed interpretation. At the same time, propose countermeasures and suggestions on how to tell science popularization narrative well through transmedia storytelling in the integrated media environment, namely constructing a story sequence of transmedia narrative, innovating science popularization IP, and establishing an interactive narrative form of science popularization between the fusion culture of new and old media. The research conclusion indicates that science popularization videos can better integrate into the cultural fusion of the new technological era and enhance the effectiveness of science popularization dissemination through transmedia storytelling.

integrated media  /  science popularization videos  /  transmedia storytelling  /  science popularization IP