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Exploration of Content Design for Health Science Popularization: An Experimental Study Based on HPV Vaccine
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Siyi Chen1, Mingzhi Chang2
Studies on Science Popularization | 2022, 17(6) : 80 - 89
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Studies on Science Popularization | 2022, 17(6): 80-89
• Science Communication •
Exploration of Content Design for Health Science Popularization: An Experimental Study Based on HPV Vaccine
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Siyi Chen1, Mingzhi Chang2
Affiliations
  • 1School of Social Science, Tsinghua University, Beijing 100084
  • 2School of Journalism and Information Communication, Huazhong University of Science and Technology, Wuhan 430074
Published: 2022-12-20 doi: 10.19293/j.cnki.1673-8357.2022.06.011
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Based on a scientific news article about the HPV vaccine on an official Chinese media website, this study designed an experiment on 336 women aged 18~26 to explore the effectiveness of science popularization under different framing (gain vs loss) and narrative types (plot-oriented vs character-oriented). This article found that when we use character-oriented narrative, the adoption of gain framing was more likely to increase the public’s perceived susceptibility to health beliefs, which in turn was to promote health behaviors. This study deepens our understanding of the effectiveness of science narrative on the HPV vaccine and provides insight into raising public health awareness in China.

health popularization  /  perceived susceptibility  /  science narrative  /  message framing  /  experimental method
Siyi Chen, Mingzhi Chang. Exploration of Content Design for Health Science Popularization: An Experimental Study Based on HPV Vaccine[J]. Studies on Science Popularization, 2022 , 17 (6) : 80 -89 . DOI: 10.19293/j.cnki.1673-8357.2022.06.011
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doi: 10.19293/j.cnki.1673-8357.2022.06.011
  • Receive Date：2022-03-09
  • Online Date：2026-07-29
  • Published：2022-12-20
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  • Received：2022-03-09
Affiliations
    1School of Social Science, Tsinghua University, Beijing 100084
    2School of Journalism and Information Communication, Huazhong University of Science and Technology, Wuhan 430074
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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