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Research on Audience Demand Based on Data Mining of Science Popularization Videos Danmaku Texts: Take the Science Popularization Video on Bilibili as an Example
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Yuan Cui, Xiuhua Ren
Studies on Science Popularization | 2022, 17(4) : 8 - 15
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Studies on Science Popularization | 2022, 17(4): 8-15
• Science Communication •
Research on Audience Demand Based on Data Mining of Science Popularization Videos Danmaku Texts: Take the Science Popularization Video on Bilibili as an Example
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Yuan Cui, Xiuhua Ren
Affiliations
  • School of Humanities and Social Sciences, Beihang University, Beijing 100191
Published: 2022-08-20 doi: 10.19293/j.cnki.1673-8357.2022.04.002
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Taking the Bilibili danmaku video website as an example, this paper selects the science popularization video and its danmaku texts as the research sample. Data mining and text analysis are used to investigate users’ multiple requirements based on the uses and gratifications framework. The results show that the needs of science popularization video watchers consist of scientific knowledge needs, emotional resonance needs, social interaction needs, and value orientation needs. Four main suggestions are given to make compelling science popularization videos: creating detailed content and vivid images; using interesting speaking styles; taking everyday things in life as examples; propagating positive scientific concepts.

science popularization video  /  data mining  /  danmaku  /  uses and gratifications
Yuan Cui, Xiuhua Ren. Research on Audience Demand Based on Data Mining of Science Popularization Videos Danmaku Texts: Take the Science Popularization Video on Bilibili as an Example[J]. Studies on Science Popularization, 2022 , 17 (4) : 8 -15 . DOI: 10.19293/j.cnki.1673-8357.2022.04.002
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doi: 10.19293/j.cnki.1673-8357.2022.04.002
  • Receive Date：2021-11-18
  • Online Date：2026-07-29
  • Published：2022-08-20
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  • Received：2021-11-18
Affiliations
    School of Humanities and Social Sciences, Beihang University, Beijing 100191
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多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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