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A Content Analysis on the Title Features of WeChat Science Popularization Articles from the Perspective of Relevance Theory
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Xinyi Jin1, Ran Liu2, Guoyan Wang1
Studies on Science Popularization | 2022, 17(3) : 38 - 46
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Studies on Science Popularization | 2022, 17(3): 38-46
• Research on Media Science Popularization •
A Content Analysis on the Title Features of WeChat Science Popularization Articles from the Perspective of Relevance Theory
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Xinyi Jin1, Ran Liu2, Guoyan Wang1
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  • 1School of Communication, Soochow University, Suzhou 215123
  • 2School of Humanities and Social Sciences, University of Science and Technology of China, Hefei 230026
Published: 2022-06-20 doi: 10.19293/j.cnki.1673-8357.2022.03.005
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WeChat public platform has played an important role in science popularization. This paper is based on the data obtained from 10 science popularization WeChat public accounts with many fans and a high degree of activity. From the perspective of relevance theory, combining the content analysis and thematic analysis methods, a form-and-content comparative analysis of the top 5% and bottom 5% of the article titles in each official account is carried out to summarize the title features of hot articles. It is found that the titles of hot articles are mostly headlines and have diverse expressions and emotional appeal, which make their ostension more attractive. At the same time, the title content of the hot articles pays more attention to the latest issues and unusual facts and has high proximity in terms of geography, benefit and psychology. The above characteristics improve the contextual effects and reduce cognitive efforts, helping to boost online reading frequency.

WeChat public account  /  science popularization article  /  title feature  /  relevance theory  /  science communication
Xinyi Jin, Ran Liu, Guoyan Wang. A Content Analysis on the Title Features of WeChat Science Popularization Articles from the Perspective of Relevance Theory[J]. Studies on Science Popularization, 2022 , 17 (3) : 38 -46 . DOI: 10.19293/j.cnki.1673-8357.2022.03.005
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Year 2022 volume 17 Issue 3
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doi: 10.19293/j.cnki.1673-8357.2022.03.005
  • Receive Date：2021-10-14
  • Online Date：2026-07-29
  • Published：2022-06-20
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  • Received：2021-10-14
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    1School of Communication, Soochow University, Suzhou 215123
    2School of Humanities and Social Sciences, University of Science and Technology of China, Hefei 230026
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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