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Research on the Participating and Sharing Intention of Users in Mixed Reality (MR) Science Popularization
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Rongting Zhou1, 2, Xiaotong Yang1, 2, Tongliang He1, 2
Studies on Science Popularization | 2022, 17(3) : 7 - 15
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Studies on Science Popularization | 2022, 17(3): 7-15
• Research on Media Science Popularization •
Research on the Participating and Sharing Intention of Users in Mixed Reality (MR) Science Popularization
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Rongting Zhou1, 2, Xiaotong Yang1, 2, Tongliang He1, 2
Affiliations
  • 1School of Humanities and Social Sciences, University of Science and Technology of China, Hefei 230026
  • 2Key Laboratory of Immersive Media Technology of Ministry of Culture and Tourism, Anhui Xinhua Media Co Ltd, Hefei 230000
Published: 2022-06-20 doi: 10.19293/j.cnki.1673-8357.2022.03.002
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The emergence of virtual reality technology has brought more visualized displays and novel experiences for science popularization, especially mixed reality (MR) technology can make users immersed in the environment of scientific knowledge. Currently, the research on the application of mixed reality (MR) technology in science popularization is still in the exploratory stage. It is mainly qualitative description, lacking analysis and demonstration from the user’s perspective. Based on the technology acceptance model (TAM) and combined with the characteristics of mixed reality (MR) technology, this study investigated 280 science popularization users’ intentions. Specific analysis of the perceived ease of use, perceived usefulness, interactive, entertaining to impact the participating and sharing intention, and put forward the proposal: (1) optimizing users’ participation and interaction; (2) increasing the entertainment elements in science communication; (3) simplifying the operation of equipment; (4) guiding users sharing experience.

users of science communication  /  mixed reality (MR) technology  /  structural equation model  /  technology acceptance model (TAM)  /  intention of participating  /  intention of sharing
Rongting Zhou, Xiaotong Yang, Tongliang He. Research on the Participating and Sharing Intention of Users in Mixed Reality (MR) Science Popularization[J]. Studies on Science Popularization, 2022 , 17 (3) : 7 -15 . DOI: 10.19293/j.cnki.1673-8357.2022.03.002
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doi: 10.19293/j.cnki.1673-8357.2022.03.002
  • Receive Date：2021-11-26
  • Online Date：2026-07-29
  • Published：2022-06-20
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  • Received：2021-11-26
Affiliations
    1School of Humanities and Social Sciences, University of Science and Technology of China, Hefei 230026
    2Key Laboratory of Immersive Media Technology of Ministry of Culture and Tourism, Anhui Xinhua Media Co Ltd, Hefei 230000
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https://castjournals.cast.org.cn/joweb/kpyj/EN/10.19293/j.cnki.1673-8357.2022.03.002
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光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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