The ethical issues arising from the “Body Worlds” have attracted the keen attention of the academic circles. To address this issue, this study investigated dark motivations to the Chengdu Mystery Life Museum, and examines the relationships between dark motivations and demographic information of survey respondents. Survey data collected from 247 domestic visitors suggested that respondents were primarily motivated by their interests in biosciences and mysteries of life. The factor analysis was employed to draw out the underlying dimensions of fourteen motivation attributes explained by the three-factor solution: Knowledge, Friends and Relatives, Ego and Meaning of Life, and Curiosity. The empirical evidence suggested an interrelated pattern between dark motivations and demographic information such as revisit intention, frequency of visits and duration of stay. This study also implies that the Body World plays an contested role in modern Chinese society, particularly better play the educational function of similar exhibitions, so as to provide reference for black tourism market segmentation.
| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |