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A Research on Transmission Paths and Audience Behaviors of Science Popularization Micro-videos: A Case Study of Using Google Analytics to Evaluate “Beautiful Chemistry” Website
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Bin Zheng1, Dapeng Wang2, Yan Liang1, *
Studies on Science Popularization | 2018, 13(3) : 29 - 35
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Studies on Science Popularization | 2018, 13(3): 29-35
• Theoretical Studies •
A Research on Transmission Paths and Audience Behaviors of Science Popularization Micro-videos: A Case Study of Using Google Analytics to Evaluate “Beautiful Chemistry” Website
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Bin Zheng1, Dapeng Wang2, Yan Liang1, *
Affiliations
  • 1Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
  • 2China Research Institute for Science Popularization, Beijing 100081
Published: 2018-06-10 doi: 10.19293/j.cnki.1673-8357.2018.03.004
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This paper introduces the Google Analytics statistical analysis tools into the research of science popularization micro-videos and illustrates how to use it. Using Google Analytics web analytics, the paper comprehensively analyzed the audiences, traffic sources and webpage content of the “Beautiful Chemistry” website. Based on the data of Alexa, the paper quantitatively analyzed the transmission paths and audience behaviors of the science popularization micro-videos of “Beautiful Chemistry”. It was found that those with a mixture of science and art had more transmission paths and deeper communication, broadening the communication channels of science popularization micro-videos. According to the communication effects of the content, it was revealed that the micro-photography provided a new expression for the effective communication of science popularization micro-videos.

Beautiful Chemistry  /  Google Analytics  /  science popularization micro-videos  /  quantitative study
Bin Zheng, Dapeng Wang, Yan Liang. A Research on Transmission Paths and Audience Behaviors of Science Popularization Micro-videos: A Case Study of Using Google Analytics to Evaluate “Beautiful Chemistry” Website[J]. Studies on Science Popularization, 2018 , 13 (3) : 29 -35 . DOI: 10.19293/j.cnki.1673-8357.2018.03.004
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doi: 10.19293/j.cnki.1673-8357.2018.03.004
  • Receive Date：2018-02-11
  • Online Date：2026-07-28
  • Published：2018-06-10
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  • Received：2018-02-11
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    1Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
    2China Research Institute for Science Popularization, Beijing 100081
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表12种不同金属材料的力学参数
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Family		 属数
Number of
genus		 种数
Number of
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Percentage of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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