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A Research on the Dissemination Channel of Popular Science Knowledge Based on Audience Matching Model: A Case Study of the Yangtze River Delta Region
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Xiong Chen1, Zongwen Ma2, *, Quanchao Dong2, Jingfu Wei3, Jiang Wang3
Studies on Science Popularization | 2018, 13(3) : 22 - 28
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Studies on Science Popularization | 2018, 13(3): 22-28
• Theoretical Studies •
A Research on the Dissemination Channel of Popular Science Knowledge Based on Audience Matching Model: A Case Study of the Yangtze River Delta Region
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Xiong Chen1, Zongwen Ma2, *, Quanchao Dong2, Jingfu Wei3, Jiang Wang3
Affiliations
  • 1China University of Geosciences, Beijing 100083
  • 2China Science and Technology Exchange Center, Beijing 100045
  • 3University of Shanghai for Science and Technology, Shanghai 200093
Published: 2018-06-10 doi: 10.19293/j.cnki.1673-8357.2018.03.003
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By analyzing 6870 samples, online and offline questionnaires were utilized to investigate the access to popular science knowledge by different audiences in the Yangtze River Delta region. The questionnaire covered 5 categories of audience——the juveniles, peasants, urban workers, community residents, leading cadres or officials, and public civil servants. Some suggestions were put forward in the paper, to improve the scientific transmission mode for innovating the method of science communication from the public's perspective, to improve the efficiency of public access to the popular science knowledge, and to improve the accuracy and coverage of popular science dissemination through the precisely and comprehensively-targeted means of science popularization, the abovementioned measures contributed to providing references for the government to improve the popular science work.

the channel of popular science  /  audience matching method  /  accurate science popularization  /  the Yangtze River Delta region
Xiong Chen, Zongwen Ma, Quanchao Dong, Jingfu Wei, Jiang Wang. A Research on the Dissemination Channel of Popular Science Knowledge Based on Audience Matching Model: A Case Study of the Yangtze River Delta Region[J]. Studies on Science Popularization, 2018 , 13 (3) : 22 -28 . DOI: 10.19293/j.cnki.1673-8357.2018.03.003
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doi: 10.19293/j.cnki.1673-8357.2018.03.003
  • Receive Date：2017-10-17
  • Online Date：2026-07-28
  • Published：2018-06-10
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  • Received：2017-10-17
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    1China University of Geosciences, Beijing 100083
    2China Science and Technology Exchange Center, Beijing 100045
    3University of Shanghai for Science and Technology, Shanghai 200093
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