This research analyzes the shortage of talents and irrational structure in the construction of science popularization talents in China, with considering the influencing factors and functions from the perspective of organizational attractiveness. Through an empirical study, it is found that both instrumental attributes and symbolic attributes have significant and positive influence on potential talents' perception of the attractiveness of science organization, where the symbolic attributes effect is greater than the instrumental attributes. Promotion, competence and prestige are all relating to the attractiveness of science popularization organization. Gender has a significant impact on the relationship between the characteristics of science popularization and organizational attractiveness. In addition, the potential talents are less prone to the perception of science popularization work and organizational attraction, consequently, some measures should be taken to improve the attraction of the talents for science popularization organization.