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On the Consumption Intention of MN-based Science Outreach Products: A Research Based on the Theory of the Consumption Value
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Tongliang He*, Rongting Zhou, Yazheng Li
Studies on Science Popularization | 2016, 11(4) : 12 - 17
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Studies on Science Popularization | 2016, 11(4): 12-17
• Theoretical Studies •
On the Consumption Intention of MN-based Science Outreach Products: A Research Based on the Theory of the Consumption Value
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Tongliang He*, Rongting Zhou, Yazheng Li
Affiliations
  • Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
Published: 2016-08-10 doi: 10.19293/j.cnki.1673-8357.2016.04.001
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Due to the increment of the information consumption, the process of informatization of science popularization products is accelerated. Since consumer habits are changing, more and more mobile Internet science products appear on the market. Therefore, to research the intention of consumer purchase science outreach products will help to promote the development of MN-based science outreach products and have positive influence on the popular science information construction. From three different research perspectives, namely the IT development, consumer intention and social psychology, the study combines Sheth-Newman-Gross consumption value model with theoretical framework. The consumer intention of MN-based science outreach products is analyzed by SEM, and the related influencing factors are verified. In a nutshell, some targeted countermeasures and suggestions are put forward based on the research findings.

Mobile Network (MN)  /  MN-based science outreach products  /  consumption intention  /  consumption value
Tongliang He, Rongting Zhou, Yazheng Li. On the Consumption Intention of MN-based Science Outreach Products: A Research Based on the Theory of the Consumption Value[J]. Studies on Science Popularization, 2016 , 11 (4) : 12 -17 . DOI: 10.19293/j.cnki.1673-8357.2016.04.001
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doi: 10.19293/j.cnki.1673-8357.2016.04.001
  • Receive Date：2015-12-17
  • Online Date：2026-07-30
  • Published：2016-08-10
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  • Received：2015-12-17
Affiliations
    Department of Science and Technology of Communication and Policy, University of Science and Technology of China, Hefei 230026
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表12种不同金属材料的力学参数
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Family		 属数
Number of
genus		 种数
Number of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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