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Taking into account the fairness concerns of influencers, the decision-making in a livestreaming e-commerce supply chain was investigated. Three decision-making models were established under different power structures to explore how influencers’ fairness concerns and variations in power structures affect the decisions and profits of supply chain members. The findings reveal that when influencers lead or both parties have equal power, the livestream price and profit of both the brand and influencer decrease as the fairness concern coefficient increases. Under equal power, as the influencer’s market expansion coefficient increases, the prices and profits of both the influencer and the brand increase. When the commission rate is high, the profits of both the brand and the influencer increase with the growth of the redirection rate. When the influencer leads, both parties achieve the highest profits.
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| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
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